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Marketing Lessons from a Tailgate

Marketing Lessons from a Tailgate

There’s something extraordinary and unique about Saturdays down South in the second half of every year. In some areas of the country, basketball is king, while in other places,...

KFC And IKEA Meatball Candles Prove The Brandable Power Of Scent

KFC And IKEA Meatball Candles Prove The Brandable Power Of Scent

Bizarre-smelling candles are getting attention and helping brands stand out. For companies, candles are a way to prolong the brand experience by inviting memorable scents...

Peanutized: How to Encourage Fans to Engage With Your Brand

Peanutized: How to Encourage Fans to Engage With Your Brand

Tags: communication , content marketing tips , contests , event marketing , get social , hashtag research , hashtags , inbound , inbound marketing , inbound marketing tips ,...

The Early Stages of a Printer: How Ink Systems Come to Be | Digital Output Magazine

The Early Stages of a Printer: How Ink Systems Come to Be | Digital Output Magazine

As technology users, we often take for granted what goes on under the hood of the printer. Truthfully, it’s a carefully orchestrated mix of internal components that ensure an...

Revenue optimization: 3 ways to get your advertising efforts right

Revenue optimization: 3 ways to get your advertising efforts right

Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or...

Unnatural Selection: How We Became 'Mobile Gamers,' What We'll Become Next

Unnatural Selection: How We Became 'Mobile Gamers,' What We'll Become Next

During the years of social media ascendancy I would sometimes write about a cynical description industry insiders had for popular social media games like Candy Crush, FarmVille...

14 Sales Training Techniques for Building Elite Sales Teams

14 Sales Training Techniques for Building Elite Sales Teams

14 Sales Training Techniques for Building Elite Sales Teams Written by Mary Flaherty During a now-famous interview on the Pierre Berton Show in 1971, Bruce Lee shared a simple...

Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

Diane di Costanzo experiences the best of two worlds in a unique content marketing role. As chief content officer, vice president/editorial director at Foundry 360, Dotdash...

Print Software Product Spotlight: Web-to-Print Solutions that Adapt to Your Needs with Customer’s Canvas

Print Software Product Spotlight: Web-to-Print Solutions that Adapt to Your Needs with Customer’s Canvas

Sometimes the hardest part of taking advantage of the available marketplace is having tools that work they way you need them to. One size does not fit every situation. That is...

I Stand Corrected! / PromoJournal - Marketing Matters

I Stand Corrected! / PromoJournal - Marketing Matters

It has been my practice to thoroughly research subjects before I offer my take on them. The few exceptions are things that seem obvious to everyone and I didn’t see any reason...

How Bukayo Saka Became the Inspiring New Face of British Soccer

How Bukayo Saka Became the Inspiring New Face of British Soccer

It was Aug. 8, 2021, and Bukayo Saka had every reason to fear the worst. Less than a month earlier, at the UEFA men’s Euro 2020 Final, he had been one of three ­England players...

Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators

Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators

Sometimes, you see one of big social apps copying another, or trying out some new, engagement baiting feature, and your immediate response is just like… ugh. Apparently, based...