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‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

Costs and requirements for coverage are increasing, but certain industry companies deem the protection essential and are investing. Still, others are eschewing coverage, saying...

More than a crunch: How a 1.5 second tune changed the Tostitos brand

More than a crunch: How a 1.5 second tune changed the Tostitos brand

NEW YORK — With consumers increasingly taking to audio content like podcasts, Tostitos developed a sonic brand in an attempt to cut through the noise. In the year since debuting...

How Zette plans to let people access paywalled news with a single monthly subscription

How Zette plans to let people access paywalled news with a single monthly subscription

A new startup wants to help online media outlets make money by making it easier for consumers to access paywalled content without being locked in to multiple...

Back to the Future for B2B Marketers?

Back to the Future for B2B Marketers?

Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback....

Communication Trends Are Changing Sales Strategy | Blog

Communication Trends Are Changing Sales Strategy | Blog

Much of what I help clients accomplish with modern selling strategy and sales training is about communication trends. The modern sales professional understands buying decisions...

Tools That Fight Disinformation Online

Tools That Fight Disinformation Online

Tools That Fight Disinformation Online Search for tools that fight disinformation by name, type, or by keyword: Search by Keyword Adblock Plus Adblock Plus is a browser...

5 media literacy tips to avoid election misinformation, from Carl Azuz and Hasley Pitman - Poynter

5 media literacy tips to avoid election misinformation, from Carl Azuz and Hasley Pitman - Poynter

Media Literacy Week starts Monday. Follow @MediaWise on TikTok, Twitter, Instagram and YouTube for resources to make sure you go to the polls with the facts Nov. 8. Check out...

Suma Wealth helps Latinos build credit through gaming, in-culture content

Suma Wealth helps Latinos build credit through gaming, in-culture content

Just when Beatriz Acevedo thought she was out, an opportunity to start Suma Wealth pulled her back in. The California-based company, which exhibited as part of the Battlefield...

Council Post: How Is Psychology Applied In Advertising And Marketing?

Council Post: How Is Psychology Applied In Advertising And Marketing?

Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the...

YouTube Hashtags: What Marketers Need to Know

YouTube Hashtags: What Marketers Need to Know

When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or...

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Marketing News: B2B Content Marketing Report, Google's New Search Essentials, B2B Marketplaces Expand, & Adobe's New 3D Tools

B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises Top performing large organizations typically have a dedicated lead generation qualification team, as 77...

How Much 'Better' Than Linear Can Streaming Advertising Get?

How Much 'Better' Than Linear Can Streaming Advertising Get?

With both Netflix and Disney+ about to enter the fray, ad-supported streaming is about to get a lot more competitive.  And with the world’s largest streaming service diving in...