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Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no...

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times...

Why You Should Consider Hiring Autistic Individuals For Creative Careers

Why You Should Consider Hiring Autistic Individuals For Creative Careers

October is National Disability Employment Awareness Month. It's an opportunity to talk about disability employment issues, celebrate disabled workers' contributions to America's...

Outsource Search Engine Optimization: 18 Reasons Why

Outsource Search Engine Optimization: 18 Reasons Why

We have already seen several reasons why startups should outsource their digital marketing needs. Today, we want to show you why this is also true for Search Engine...

Cybersecurity Awareness Month: Establishing a Strong Security Culture - The BigCommerce Blog

Cybersecurity Awareness Month: Establishing a Strong Security Culture - The BigCommerce Blog

Believe it or not, 24% of all cyberattacks are targeted against retailers. And if that number doesn’t get your attention, The State of Ransomware in Retail 2022 found that...

 All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links

All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links

In 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: That algorithm, of course, was PageRank, and it...

Busting the Myth of First Mover Advantage

Busting the Myth of First Mover Advantage

The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...

Changing URLs for SEO reasons: When is it OK?

Changing URLs for SEO reasons: When is it OK?

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. Before we dive in, let’s see...

Enter Quantum Marketing

Enter Quantum Marketing

The company focuses on using experiential marketing to connect customers after coming to a conclusion that traditional advertising is not as effective. Raja Rajamannar, the...

Should you hire an influencer marketing agency?

Should you hire an influencer marketing agency?

What is an influencer marketing agency? The effectiveness of traditional media is declining. Consumers increasingly use social media sites like Facebook, Instagram, and YouTube...

32 Predictions for Social Media Marketing in 2023

32 Predictions for Social Media Marketing in 2023

We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise,...

The Role Of Branding In Negotiation Success

The Role Of Branding In Negotiation Success

Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...