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Welcome to Geriatric Social Media

Welcome to Geriatric Social Media

Weirdos like myself, who pay too much attention to tech platforms, are currently mulling a question: Is social media dying? The New York Times’Kevin Roose formally kicked this...

All Systems Go: The Distributor Tech Arms Race

All Systems Go: The Distributor Tech Arms Race

More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...

TikTok Shares New Insights to Assist in Marketing Campaign Planning

TikTok Shares New Insights to Assist in Marketing Campaign Planning

TikTok is the trending app of the moment, which of course, also now has many brands looking into the opportunities for TikTok for advertising, and how they can tap into the...

Hinge Will Try to Thwart Scammers With Video Verification

Hinge Will Try to Thwart Scammers With Video Verification

Match Group, which operates one of the world’s largest portfolios of dating apps, will soon add a new profile verification feature to its popular dating app Hinge. The feature...

You can't grow as a marketer without curiosity – here’s why

You can't grow as a marketer without curiosity – here’s why

Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022.  This increase leads to the conclusion that more...

The Next Big Thing in Video Content Marketing Trends

The Next Big Thing in Video Content Marketing Trends

Video marketing is growing within the content marketing industry. It’s no surprise that the world has gone video crazy. Check out Youtube or TikTok and catch up on the latest...

How to Convert a WordPress Widget into a Block (Step by Step)

How to Convert a WordPress Widget into a Block (Step by Step)

Are you looking to use a legacy widget in your WordPress sidebar or post content? In version 5.8, WordPress added a new block-based widget editor. Blocks are more flexible and...

Why Everything Looks the Same

Why Everything Looks the Same

Websites Across every consumer category, variety and originality have given way to monotony and conformity. A triple threat of economic globalization, generational transition,...

4 Predictions for the Creator Economy — The Publish Press

4 Predictions for the Creator Economy — The Publish Press

Go Bigger with Jellysmack → Most creators today are pressing publish for more than just the fun of it. Creators we speak to are certainly moved to make something unique, but...

Sustainable Packaging Needs Warrant Digital Printing Solutions

Sustainable Packaging Needs Warrant Digital Printing Solutions

Sustainability is one of the hottest topics in the world of packaging today. Companies proactively seek ways to define sustainability, outline targets, and develop sustainable...

Council Post: Nine Personal Branding Faux Pas Business Owners Should Avoid On Social Media

Council Post: Nine Personal Branding Faux Pas Business Owners Should Avoid On Social Media

Cofounder ofThe Market Vibe, a digital marketing agency that helps brands enter their next phase of growth. Having advised business owners on personal branding strategies for...