5 Digital Marketing Options for Your Business
Now that online marketing is the dominant way to advertise one’s business, it’s important to learn about digital marketing channels. All businesses should consider using the...
01/23/2023
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Integrated Business Solutions has been building strategic relationships with clients across Virginia, the Carolinas, and their locations across the United States, to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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As Publishers Ditch Open Auctions, Advertisers Must Follow
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market...
01/22/2023
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Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads
The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that...
01/22/2023
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8 CSS & JavaScript Snippets That Celebrate Retro Computing
Everyone’s computing journey had to start somewhere. And depending on when you booted up your first device, things have likely changed quite a bit. The latest hardware and...
01/22/2023
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How To Make Thought Leadership Content Thoughtful and Leading
How To Make Thought Leadership Content Thoughtful and Leading Thought leadership content? It’s a common part of the job, but do you do it well? Too many B2B brands don’t, says...
01/22/2023
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Farewell from Protocol
Farewell from Protocol Jamie Condliffe November 15, 2022 We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just...
01/22/2023
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Create Influencer-Driven Content that Attracts Qualified Prospects
When you think about who is influential in your industry, you likely think about professional influencers first. These are the consultants, public speakers and authors, the...
01/21/2023
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What Will Brands Gain From The Newest Advertising Channels?
A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...
01/20/2023
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How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising - Advertising Week
Google’s announcement of its Topics API earlier this year reaffirmed to marketers worldwide that the tech giant is still preparing for a world without third-party cookies. While...
01/20/2023
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Agency-client communication sucks. Here’s how to change it
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...
01/20/2023
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Top 25 Digital Transformation Influencers You Need To Follow » Sparity
Top 25 Digital Transformation Influencers You Need to Follow Conclusion Introduction IT industry is growing at a rapid pace, regardless of the global situation. Most...
01/19/2023
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![Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]](https://s3.amazonaws.com/gotchastream/images/693348361/large-man-s-hands-typing-on-laptop-keyboard.jpg)
Why the Creator Economy is a Huge Opportunity for Marketers, According to Joe Pulizzi [+ New Data]
Over the last 18 months, the creator economy has been all the rage — and it's proven to be incredibly lucrative. In fact, as of 2022, the creator economy's market size is...
01/19/2023
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