Advertising Helped Destroy the Environment. Can It Help Save It? Our job now is to create intrinsic value, and profit, while using fewer resources Levi's Advertising is a...
06/20/2021
In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers...
06/15/2021
Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...
03/29/2021
The Super Bowl is the most insane, glorious moment in the world of advertising. Our industry throws a party, and the entire country is invited. There’s literally no other time...
02/07/2021
I started investing at the end of 2019 but increased my time exponentially last year. As I spent more and more time dissecting companies and the market, I realized I was...
01/14/2021
It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data. Too...
01/07/2021
Currently, many brands are struggling to prevent authenticity from being perceived as inauthentic due to the overuse of that word and many other buzzwords/superficial...
01/05/2021
“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…” What an ad that was. It conjured the joy of deferred...
12/25/2020
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . The 5 Easy Steps To Measure Your Social Media Campaigns Home » Blog...
12/02/2020
Back in distant March and April, when the pandemic first clawed its way across the country, one brand after another lined up hastily produced spots reminding Americans that they...
11/20/2020
Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your...
11/16/2020
Some marketers consider benchmarking and metrics tracking to be distractions—busy work that takes time away from just getting down to it. But for those who stray away from...
11/15/2020
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