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What is Concentrated Marketing? How to Use this Strategy?

What is Concentrated Marketing? How to Use this Strategy?

Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week

Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...

Here is everything you need to know about Funnel Optimization

Here is everything you need to know about Funnel Optimization

A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase.  Most people go through...

Post-third-party cookies: Are publisher cohorts the answer? | Advertising | Campaign Asia

Post-third-party cookies: Are publisher cohorts the answer? | Advertising | Campaign Asia

With Google’s deprecation of third-party cookies now fast-approaching, and with Apple’s changes to its IDFA already in place, advertisers are quickly seeing the way they target...

The Inbound Marketing Funnel: How It Works

The Inbound Marketing Funnel: How It Works

The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...

5 PPC Advertising Lessons From A B2B Growth Marketer

5 PPC Advertising Lessons From A B2B Growth Marketer

As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

It’s been nipping at its heels for some time now but advertising can no longer silo social media, by delegating its running to junior employees. And nor should it want to. As a...

How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...

21 Clever Marketing Campaings From the World’s Top Brands

21 Clever Marketing Campaings From the World’s Top Brands

It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers,...

10 Tips for a Successful Recruiting Strategy

10 Tips for a Successful Recruiting Strategy

A successful recruiting strategy enables businesses to discover and hire new talent. Whether your company is experiencing average turnover or adding new positions because of...

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is...