Advertising Helped Destroy the Environment. Can It Help Save It?

Advertising Helped Destroy the Environment. Can It Help Save It?

Advertising Helped Destroy the Environment. Can It Help Save It? Our job now is to create intrinsic value, and profit, while using fewer resources Levi's Advertising is a...

Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers...

How to unleash the power of machine learning in digital marketing

How to unleash the power of machine learning in digital marketing

Many apply traditional media tactics, metrics and segmentation models to a digital world. However, data and algorithms are far better than any human - no matter how experienced...

How Digital Marketers Really Feel About Super Bowl Advertising

How Digital Marketers Really Feel About Super Bowl Advertising

The Super Bowl is the most insane, glorious moment in the world of advertising. Our industry throws a party, and the entire country is invited. There’s literally no other time...

How Investing Makes for a Better Marketer

How Investing Makes for a Better Marketer

I started investing at the end of 2019 but increased my time exponentially last year.  As I spent more and more time dissecting companies and the market, I realized I was...

How to Keep Data Simple in 2021

How to Keep Data Simple in 2021

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data.  Too...

How to Boost Employee Advocacy on Social Media

How to Boost Employee Advocacy on Social Media

Currently, many brands are struggling to prevent authenticity from being perceived as inauthentic due to the overuse of that word and many other buzzwords/superficial...

What do we know about advertising time lengths?

What do we know about advertising time lengths?

“He waits. That’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick…” What an ad that was. It conjured the joy of deferred...

The 5 Easy Steps To Measure Your Social Media Campaigns

The 5 Easy Steps To Measure Your Social Media Campaigns

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . The 5 Easy Steps To Measure Your Social Media Campaigns Home » Blog...

8 New Categories of Consumers Emerge During Covid-19

8 New Categories of Consumers Emerge During Covid-19

Back in distant March and April, when the pandemic first clawed its way across the country, one brand after another lined up hastily produced spots reminding Americans that they...

How Does AI Impact Email Marketing and Programmatic Email Advertising?

How Does AI Impact Email Marketing and Programmatic Email Advertising?

Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your...

The Biggest Mistakes Marketers Make With Target Audience

The Biggest Mistakes Marketers Make With Target Audience

Some marketers consider benchmarking and metrics tracking to be distractions—busy work that takes time away from just getting down to it. But for those who stray away from...