Articles about advertising


How to Set Your Digital Marketing Agency Up for Success - Social Media Explorer

Last updated: 05/18/2020

by Annika Bansal | May 14, 2020 Digital marketing is the most important type of marketing that can be done in today’s age of technology. Traditional marketing and advertising...

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How to Stay Creative With an SEO-Driven Content Strategy

Last updated: 05/17/2020

When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which...

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8 ways retailers can move surplus inventory during COVID-19 - Search Engine Land

Last updated: 04/17/2020

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their...

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The future of identity in a cookieless world - Search Engine Land

Last updated: 04/10/2020

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two...

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The 7 Keys of Facebook Advertising Success

Last updated: 03/20/2020

If there’s one thing that’s true, it’s that Facebook advertising has asteep learning curve. It’s much more complex than the AdWords search and thedisplay network(even though...

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The easiest (and least scary) way to automate your marketing

Last updated: 03/04/2020

While marketing industry buzz tells us to expect more automation, so far, the rate of adoption has not reflected expectations. Is this because Machine has not yet reached the...

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Here's Why Influencers Are Focused on Being Advocates

Last updated: 01/27/2020

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space...

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9 Tips for Advertising Your Business to Hit Your 2020 Goals

Last updated: 01/24/2020

Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online...

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The digitalisation of outdoor advertising

Last updated: 01/23/2020

2019 was the year when the marcomms industry awoke to the power of big data and algorithm. Whether it is data collecting or using data for more intelligent targeting, one thing...

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5 Reasons You Need Email Marketing For Your Success

Last updated: 01/21/2020

Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell...

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