Depending on who you talk to, the metaverse is either on its way, or is already here. Regardless, platforms like Roblox, Fortnite and Minecraft are helping advertisers begin to...
12/29/2024
Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and...
12/03/2024
Instagram has become one of the leading social media platforms today. Many people are using this platform for establishing their brands and for promoting their products. Social...
11/03/2024
The Drum will be broadcasting live from Cannes and London, in front of an intimate audience in both locations. The engaging show will draw together top creative leaders, to set...
10/15/2024
How should brands think about advertising in the metaverse? The question is a little hard to answer when there’s no consensus about what exactly the metaverse is or what it...
09/05/2024
Today businesses benefit from incorporating a range of strategies to meet marketing goals and increase their customer base. Determining which marketing strategy or strategies...
08/31/2024
Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...
08/15/2024
A person’s journey from interested consumer to paying customer is rarely as simple as seeing a particular advertisement and deciding to make a purchase. Most people go through...
07/26/2024
With Google’s deprecation of third-party cookies now fast-approaching, and with Apple’s changes to its IDFA already in place, advertisers are quickly seeing the way they target...
07/22/2024
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...
07/17/2024
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...
06/20/2024
It’s been nipping at its heels for some time now but advertising can no longer silo social media, by delegating its running to junior employees. And nor should it want to. As a...
06/19/2024