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What is Brand Equity? Apple example.

What is Brand Equity? Apple example.

I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week

By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...

Programmatic Advertising For Small Businesses: What, Why, And How?

Programmatic Advertising For Small Businesses: What, Why, And How?

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and...

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say...

Masters of the metaverse

Masters of the metaverse

“I think we’re going to see an explosion of creativity and participation in the metaverse,” predicts Jorge Narváez, EMEA senior vice president and head of creative at brand...

The Beginner's Guide to SEO For A Brand New Domain

The Beginner's Guide to SEO For A Brand New Domain

If you have a business to run, it needs to have a website. But not just any website will suffice to give your results. SEO is the new medicine for websites, mobile applications,...

How can SEO Content Writing help a Brand? - Digital Journal

How can SEO Content Writing help a Brand? - Digital Journal

With expertise in SEO content writing services, Content Whale is a content writing agency that can meet all your needs, whether it is content for on-page or off-page SEO. Any...

How to Get Unstuck in the Era of the Metaverse, Crypto and NFTs - Advertising Week

How to Get Unstuck in the Era of the Metaverse, Crypto and NFTs - Advertising Week

There is so much going on with new technologies in marketing and creative industries at the moment that it can often feel overwhelming – Metaverse, crypto, NFTs, Web3, AI – if...

Employees Are The New Customers - Advertising Week

Employees Are The New Customers - Advertising Week

We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...

Think Targeted Advertising Is Over? Think Again - Advertising Week

Think Targeted Advertising Is Over? Think Again - Advertising Week

Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for...

Re-Thinking Strategy.

Re-Thinking Strategy.

What will the future look like? What will people need and expect? How will demographics, technology and other global shifts create new competitors or recharge current...

My best tips on how to manage Google advertising for a small business

My best tips on how to manage Google advertising for a small business

11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially...