8 ways retailers can move surplus inventory during COVID-19 - Search Engine Land

8 ways retailers can move surplus inventory during COVID-19 - Search Engine Land

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their...

The future of identity in a cookieless world - Search Engine Land

The future of identity in a cookieless world - Search Engine Land

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two...

The 7 Keys of Facebook Advertising Success

The 7 Keys of Facebook Advertising Success

If there’s one thing that’s true, it’s that Facebook advertising has asteep learning curve. It’s much more complex than the AdWords search and thedisplay network(even though...

The easiest (and least scary) way to automate your marketing

The easiest (and least scary) way to automate your marketing

While marketing industry buzz tells us to expect more automation, so far, the rate of adoption has not reflected expectations. Is this because Machine has not yet reached the...

Here's Why Influencers Are Focused on Being Advocates

Here's Why Influencers Are Focused on Being Advocates

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space...

9 Tips for Advertising Your Business to Hit Your 2020 Goals

9 Tips for Advertising Your Business to Hit Your 2020 Goals

Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online...

The digitalisation of outdoor advertising

The digitalisation of outdoor advertising

2019 was the year when the marcomms industry awoke to the power of big data and algorithm. Whether it is data collecting or using data for more intelligent targeting, one thing...

5 Reasons You Need Email Marketing For Your Success

5 Reasons You Need Email Marketing For Your Success

Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell...

How to Track Offline Conversions in Microsoft Advertising

How to Track Offline Conversions in Microsoft Advertising

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the...

Experiential Marketing Trends to Watch for 2020

Experiential Marketing Trends to Watch for 2020

Brand activations have come a long way in achieving consumer engagement. The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche...

Facebook Advertising Fraud - What You Need to Know | Right Mix Marketing

Facebook Advertising Fraud - What You Need to Know | Right Mix Marketing

Facebook has demonstrated to be a force to reckon in the digital space. As it continues to grow, so does its potential problems, such as ad fraud. The problem is so significant...

How to Recalibrate Programmatic in 2020 With Renewed Purpose

How to Recalibrate Programmatic in 2020 With Renewed Purpose

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the...