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Re-Thinking Strategy.

Re-Thinking Strategy.

What will the future look like? What will people need and expect? How will demographics, technology and other global shifts create new competitors or recharge current...

My best tips on how to manage Google advertising for a small business

My best tips on how to manage Google advertising for a small business

11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially...

American Insurance Ads Are Damn Good. A Look at Why We Love Them, Remember Them and Why They Resonate With Us Year After Year. - Advertising Week

American Insurance Ads Are Damn Good. A Look at Why We Love Them, Remember Them and Why They Resonate With Us Year After Year. - Advertising Week

The Geico Gecko and those infamous cavemen. Flo from Progressive. Professor Burke from Farmers. LiMu Emu. Jake from State Farm… the list is enviable and you know what? Mention...

Marketing Communications | What Does the Future Hold for Search?

Marketing Communications | What Does the Future Hold for Search?

The uber-networker David Berkowitz answers our burning questions about search marketing and where it’s headed. Learn why paid search advertising is growing so quickly (hint: the...

M.D.s Trash-Talk Big Pharma In New Documentary

M.D.s Trash-Talk Big Pharma In New Documentary

That’s the essence of “White Coat Rebels,” a Participant Media documentary premiering Oct. 18, on the Fuse linear channel and Fuse+ streaming service, which target a young,...

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

While the jury’s still out as to whether western social media users actually want to buy products in-stream, every platform is still testing out new shopping options and tools,...

Going “Instagram official” is the new way to declare your relationship status

Going “Instagram official” is the new way to declare your relationship status

Years ago, the first thing a person did after officially entering into a relationship was run to Facebook and declare their relationship status via a drop-down menu. Facebook’s...

Let's Get High With Mike: Tyson 2.0 Wants to Create a Better Buzz For Cannabis Branding

Let's Get High With Mike: Tyson 2.0 Wants to Create a Better Buzz For Cannabis Branding

When it comes to celebrity-aligned brands, they don’t get any wilder than Tyson 2.0. The former heavyweight boxing champ likes his weed, and he has formed a company and brand...

The 5 Habits of Highly Effective Advertising

The 5 Habits of Highly Effective Advertising

Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed.  But when it comes to building...

Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani The new CEO talks about the India team's growing prowess, balancing purpose with business, and changing rivals, among other things

Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani The new CEO talks about the India team's growing prowess, balancing purpose with business, and changing rivals, among other things

Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani Share Via: The new CEO talks about the India team's growing prowess, balancing purpose...

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his...

EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' by TOP CMO

EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' by TOP CMO

EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If...