While the jury’s still out as to whether western social media users actually want to buy products in-stream, every platform is still testing out new shopping options and tools,...
12/30/2023
Years ago, the first thing a person did after officially entering into a relationship was run to Facebook and declare their relationship status via a drop-down menu. Facebook’s...
12/25/2023
When it comes to celebrity-aligned brands, they don’t get any wilder than Tyson 2.0. The former heavyweight boxing champ likes his weed, and he has formed a company and brand...
12/18/2023
Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed. But when it comes to building...
11/22/2023
Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani Share Via: The new CEO talks about the India team's growing prowess, balancing purpose...
11/19/2023
As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his...
11/17/2023
EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If...
11/17/2023
As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram —...
11/15/2023
Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision...
11/14/2023
A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people...
11/10/2023
Privacy Law Essentials for Digital Advertising Professionals Oct 26, 2022 / 1:00 pm – 2:30 pm EST $249 - IAB Member Register Overview This course is for Digital Advertising...
11/09/2023
IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans...
11/06/2023