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The 5 Habits of Highly Effective Advertising

The 5 Habits of Highly Effective Advertising

Principal Creative Director, Brand Innovation Lab, Amazon Ads Sometimes, being distinctive and well-branded can be enough to get your ad noticed.  But when it comes to building...

Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani The new CEO talks about the India team's growing prowess, balancing purpose with business, and changing rivals, among other things

Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani The new CEO talks about the India team's growing prowess, balancing purpose with business, and changing rivals, among other things

Ogilvy India to offer influencer marketing services from 2023: Devika Seth Bulchandani Share Via: The new CEO talks about the India team's growing prowess, balancing purpose...

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

Bob Hoffman’s new book targets Facebook, Google and Twitter as bad guys in an online world running amok

As a former CEO of two advertising agencies, Bob Hoffman knows a thing or two about the advertising world. The US-based former adman has ruffled many feathers in his...

EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' by TOP CMO

EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' by TOP CMO

EP 11: Aaron Goldman, Mediaocean - 'Advertising at Scale' In todays episode Ben speaks with Aaron Goldman, CMO of Mediaocean, an online platform for omnichannel advertising. If...

Up-and-Coming Social Media Platforms For Your Business 

Up-and-Coming Social Media Platforms For Your Business 

As a business, it’s important to stay on top of the latest trends, especially when it comes to social media platforms. We all know the big ones — Facebook, Twitter, Instagram —...

Meta's Folly vs. Epic Games' Revolution

Meta's Folly vs. Epic Games' Revolution

Say what you want about Fortnite’s graphics, but the characters/avatars have always had legs. Legs are apparently a big point of struggle Meta, as it looks to bring its vision...

Has the Internet Reached Peak Clickability?

Has the Internet Reached Peak Clickability?

A recent article left me genuinely shocked. The author, Sam Kriss, predicts thedeath of the Internet. At first glance, that’s a ridiculous forecast. Everywhere I go people...

Privacy Law Essentials for Digital Advertising Professionals

Privacy Law Essentials for Digital Advertising Professionals

Privacy Law Essentials for Digital Advertising Professionals Oct 26, 2022 / 1:00 pm – 2:30 pm EST $249 - IAB Member Register Overview This course is for Digital Advertising...

Consumers Rethinking The Holidays - Here's What It Means For Advertising

Consumers Rethinking The Holidays - Here's What It Means For Advertising

IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans...

Uber says it's on track to build a $1 billion advertising business and that in-car ads will make your rides cheaper

Uber says it's on track to build a $1 billion advertising business and that in-car ads will make your rides cheaper

Uber's advertising business is making investments in new ad formats and an international salesforce as it races toward a $1 billion annual revenue target that it hopes to reach...

What every marketer needs to know about programmatic advertising

What every marketer needs to know about programmatic advertising

MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic...

ROM: We Are Made of Stardust • Ads of the World™ | Part of The Clio Network

ROM: We Are Made of Stardust • Ads of the World™ | Part of The Clio Network

A Campaign Made of Stardust Broken Heart Love Affair uses actual stardust to create an evocative new campaign promoting ROM’s new exhibition, Kent Monkman: Being Legendary In...