Articles about advertising


What Is Adaptive Marketing and Why Is it Important?

Last updated: 10/27/2020

Mass media has always shaped marketing. The advent of broadcast TV not only gave brands greater scope for advertising than they’d ever seen, but it also allowed them to target...

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7 Considerations for International Targeting in Digital Advertising

Last updated: 10/27/2020

A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different...

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Council Post: Five Ways Coupons Can Help Your Business Attract Loyal Customers

Last updated: 10/18/2020

Michael Plummer, Jr. is President/CEO/CTO of Our Town America, the nation's premier New Mover Marketing franchise. Advertising your business on a variety of platforms is a...

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Council Post: Four Pillars Every Entrepreneur Should Balance To Help Find Purpose

Last updated: 10/17/2020

By Bryan Citrin, CEO ofChiropractic Advertising. Expert digital marketer, John C. Maxwell certified coach, speaker and international philanthropist. Countless entrepreneurs...

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5 Tips To Make Your Business Successful With Video Marketing

Last updated: 08/19/2020

In the contemporary scenario, effective marketing is all about creating engaging content that is relevant to the targeted audience. Gone are the days where a simple picture...

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4 Advertising Tools You Can Use to Drive More Sales

Last updated: 08/14/2020

Today I have some advertising resources that can help you to increase your business leads and sales. Here’s four links with tips and tricks to kick start your work week. With...

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Marketing That Matters: Upskill Talent for the Strategy You Need

Last updated: 07/28/2020

Marketing That Matters: Upskill Talent for the Strategy You Need Back to All Stories This post is part of our Moment Makers series , which takes a deep dive into how marketers...

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The missing link between purposeful advertising and sales

Last updated: 07/23/2020

20 July 2020 Why brand activism is a hero trap / Thomas Kolster took a hatchet to his beliefs about brand activism when he realised it had become a performative shouting match,...

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How to Deploy a Successful Communications Strategy During COVID-19

Last updated: 06/09/2020

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do...

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Advertisers Who Adapt Will Be the Ones Who Succeed

Last updated: 05/24/2020

Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has...

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