Articles about advertising


How to Track Offline Conversions in Microsoft Advertising

Last updated: 01/17/2020

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the...

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Experiential Marketing Trends to Watch for 2020

Last updated: 01/09/2020

Brand activations have come a long way in achieving consumer engagement. The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche...

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Facebook Advertising Fraud - What You Need to Know | Right Mix Marketing

Last updated: 01/09/2020

Facebook has demonstrated to be a force to reckon in the digital space. As it continues to grow, so does its potential problems, such as ad fraud. The problem is so significant...

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How to Recalibrate Programmatic in 2020 With Renewed Purpose

Last updated: 12/30/2019

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the...

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These 5 Trends Defined Retail in 2019

Last updated: 12/29/2019

The way we shop changed radically in 2019. It was the year two-day shipping became slow, BOPIS somehow seemed less ridiculous—perhaps because we’ve heard it so much by now—and...

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What We Can Expect From Audio Marketing in 2020

Last updated: 12/28/2019

The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings...

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Advertisers Want to De-Risk Their Reliance on Google and Facebook

Last updated: 12/16/2019

Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data...

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Keep your LinkedIn advertising strategy focused in 2020 - Marketing Land

Last updated: 12/14/2019

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your...

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Digital Ad Sales Increase, but Show Signs of Leveling Off

Last updated: 12/12/2019

For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend. While digital ad...

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3 Logo Design Trends We Can Expect In 2020

Last updated: 12/09/2019

As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic...

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