Articles about advertising

3 Ways We Can Shake Up Traditional Approaches to Marketing

Last updated: 08/05/2019

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued...

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3 Areas Where Marketers Can Focus Following the New iPhone iOS

Last updated: 08/03/2019

Over the years, Apple has been relatively ad-tech friendly and has played nicely with ad networks and other key marketing players across the mobile ecosystem. That’s about to...

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The 5 Truths Needed to Create a Sustainable Brand

Last updated: 08/03/2019

The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it...

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Advertising is in crisis, but it's not because it doesn't work

Last updated: 08/02/2019

Going to advertising conferences nowadays, I feel a bit like a man who has signed up to attend a poetry festival, only to find that most of the talks are about bookbinding. The...

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How Social Media Has Influenced Online Trading - Social Media Explorer

Last updated: 08/01/2019

Online trading, be it forex, stocks or crypto, has changed dramatically over the last decade or so. The advancement of the internet, the relaxation of regulations and the...

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Diversity Efforts Are Often White-Washed and Dulled Down. Here Are 5 Ways to Improve These Initiatives

Last updated: 07/31/2019

As we round out July, I am taking refuge in the fact that we’ve survived another round of the International Festival of Press Releases, sometimes referred to as Cannes...

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How AI Encourages Marketers to Be More Thoughtful With Data

Last updated: 07/26/2019

Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and...

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land

Last updated: 07/18/2019

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your...

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Unknown Trackers Still Run Rampant on a Wide Range of Websites

Last updated: 07/15/2019

The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque...

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The Top Advertising Agency Associations and Networks for New Business

Last updated: 07/13/2019

FUEL LINES Fueling Ad Agency New Business On Demand Agency Expert Webinar Series: email The Top Advertising Agency Associations and Networks for New Business A network of...

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