Instagram Continues to Gain on Facebook for Brands, But News Feed Stays Strong

Instagram Continues to Gain on Facebook for Brands, But News Feed Stays Strong

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently...

Is Text Message Marketing Effective?

Is Text Message Marketing Effective?

The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like AI-driven campaigns and VR experiences, are...

Everything You Need to Know About Content Amplification

Everything You Need to Know About Content Amplification

Companies are spending more money every year to create content for their audience and to attract new customers. The challenge is that while most companies are spending a lot of...

10 Marketing Rules the Best Entrepreneurs Live By

10 Marketing Rules the Best Entrepreneurs Live By

You’ve probably seen the statistic about the average attention span being less than a goldfish because of today’s evolving digital world. Regardless of whether the statistic is...

LinkedIn Profile Completeness - 10 LinkedIn Profile Tips

LinkedIn Profile Completeness - 10 LinkedIn Profile Tips

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details.  For a social networking platform that is trying to...

6 Steps to Prepare for Inevitable Changes to Data Privacy

6 Steps to Prepare for Inevitable Changes to Data Privacy

We hear so much about protection of personal data and massive data breaches that we are mostly numb to the issue. It’s akin to the Night King’s army of White Walkers marching on...

10 Reasons Why Intent Marketing is Key to Your B2B Marketing Success

10 Reasons Why Intent Marketing is Key to Your B2B Marketing Success

Intent marketing is the marketing of a product or service based on a consumer’s actions or activities that signal intent that they are preparing to make a purchase...

The Number One Thing Marketers Need To Know To Increase Online Sales

The Number One Thing Marketers Need To Know To Increase Online Sales

People have an attention span of eight seconds, a decrease from 12 seconds back in 2000 "> Before cell phones, traditional marketers based their game plan on a typical buying...

What brands really think about digital video advertising

What brands really think about digital video advertising

Last month, IAB did an event around video and its role in driving brand objectives, with marketers of leading brands weighing in With the digital video advertising landscape...

3 Reasons Why I’m Confident That Media Still Has a Promising Future

3 Reasons Why I’m Confident That Media Still Has a Promising Future

The media landscape is evolving at breakneck speed, and the changes and challenges are real. We’ve all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down,...

How Marketers Can Create More Comprehensively Inclusive Strategies

How Marketers Can Create More Comprehensively Inclusive Strategies

For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would...

How Brands Can Thrive Amid Consumer Distrust

How Brands Can Thrive Amid Consumer Distrust

The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word...