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Why we care about video advertising

Why we care about video advertising

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. is up 50.8% compared to last year,...

The Rise of Diversity and Female Leadership in the Advertising Industry - Advertising Week

The Rise of Diversity and Female Leadership in the Advertising Industry - Advertising Week

Alongside being a mother of four, Charlotte is Executive Vice President and Chief Human Resources Officer at Adform, the global advertising platform that claimed the 92nd spot...

Apple is planning to shake up its massive services business to push further into streaming and advertising

Apple is planning to shake up its massive services business to push further into streaming and advertising

Apple's Eddy Cue is discussing restructuring its $76 billion services business to make a bigger push into lucrative areas like streaming and advertising, and has already...

Amazon is building an advertising behemoth — and it's coming for Facebook

Amazon is building an advertising behemoth — and it's coming for Facebook

This is the first in a 10-part series publishing over the coming days that examines Amazon's booming advertising business: The people driving it, the ripple effects on other...

Recognizing the subtle signs that point to possible ad fraud

Recognizing the subtle signs that point to possible ad fraud

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could lose as much as $16.4 billion to...

Got a few minutes? Do a 5-point email audit

Got a few minutes? Do a 5-point email audit

How’s 2018 going so far? I hope you came back to work after a break with renewed vigor and optimism. Now is the perfect time to think about what you want to do over the next 12...

PPC Ad Management: 5 Bad Habits to Break

PPC Ad Management: 5 Bad Habits to Break

A new year is a perfect time to break bad habits with your PPC account. Sure, there are plenty of shortcuts that can make things easier. Ultimately, though, we want to have a...

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The implementation of a solid SEO...

How to Optimize Your Google My Business Listing

How to Optimize Your Google My Business Listing

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. An important first step in any local SEO...

FAQ: Google Chrome ad blocking is here. Everything you need to know

FAQ: Google Chrome ad blocking is here. Everything you need to know

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after...

Everything you need to know about the Google Chrome ad blocker

Everything you need to know about the Google Chrome ad blocker

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing...