Articles about advertising

LinkedIn Profile Completeness - 10 LinkedIn Profile Tips

Last updated: 09/18/2019

If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details.  For a social networking platform that is trying to...

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6 Steps to Prepare for Inevitable Changes to Data Privacy

Last updated: 09/09/2019

We hear so much about protection of personal data and massive data breaches that we are mostly numb to the issue. It’s akin to the Night King’s army of White Walkers marching on...

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10 Reasons Why Intent Marketing is Key to Your B2B Marketing Success

Last updated: 09/08/2019

Intent marketing is the marketing of a product or service based on a consumer’s actions or activities that signal intent that they are preparing to make a purchase...

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The Number One Thing Marketers Need To Know To Increase Online Sales

Last updated: 09/03/2019

People have an attention span of eight seconds, a decrease from 12 seconds back in 2000 "> Before cell phones, traditional marketers based their game plan on a typical buying...

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What brands really think about digital video advertising

Last updated: 09/02/2019

Last month, IAB did an event around video and its role in driving brand objectives, with marketers of leading brands weighing in With the digital video advertising landscape...

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3 Reasons Why I’m Confident That Media Still Has a Promising Future

Last updated: 08/17/2019

The media landscape is evolving at breakneck speed, and the changes and challenges are real. We’ve all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down,...

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How Marketers Can Create More Comprehensively Inclusive Strategies

Last updated: 08/15/2019

For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would...

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How Brands Can Thrive Amid Consumer Distrust

Last updated: 08/15/2019

The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word...

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How Consumers Feel About Remarketing - Marketing Charts

Last updated: 08/12/2019

Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the...

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Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

Last updated: 08/10/2019

Twitter discovered and fixed issues with users’ ad settings choices that first surfaced in May 2018, which may have shared some user data with third-party advertising and...

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