What is Brand Equity? Apple example.
I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...
05/07/2024
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Integrated Business Solutions has been building strategic relationships with clients across Virginia, the Carolinas, and their locations across the United States, to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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Council Post: How A Direct Mail Campaign Can Fuel Your Digital Marketing Strategy
In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate...
05/06/2024
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Distinctive Brand Assets with Essence and Where to Find Them
We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...
05/06/2024
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People or personas? What B2B marketing can learn from B2C
People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...
05/06/2024
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7 Reasons Your Website Needs (And Deserves) Regular Maintenance | Webdesigner Depot
In today’s fast-paced marketplace, having a website has become more of a necessity than a luxury. A website showcases a business to potential customers and is the backbone of a...
05/05/2024
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How Brands Can Transform Their Measurement Framework to Drive Organizational Change - Advertising Week
By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...
05/05/2024
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Why Tech Brands Should Worry About Storytelling | HackerNoon
In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...
05/05/2024
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How do videos help your SEO strategy? - Search Engine Watch
Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to...
05/04/2024
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Finishing and Embellishment in the Twin Cities | DPS Magazine
Finishing is an essential area of print. From cutting and creasing to high-end embellishment and everything in between, the post-press segment of the print industry deserves its...
05/04/2024
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What is Your Value? / PromoJournal - Cliff's Notes
Pause for a moment and ask yourself this question If a client wanted NOTHING from you but your talent, your work ethic, your creative mind…what exactly would an hour of your...
05/03/2024
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How to build customer relationships on social media - The Crowdfire blog
Customer relationships are at the heart of every business, and in the digital age, these relationships are increasingly being forged and maintained online. To build strong...
05/03/2024
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Forrester’s 3 Must-Have Sales Enablement Capabilities
Not enough time. Not enough people. Smaller budgets. If you’re like most sales leaders, you face increasing pressure for your teams to hit their numbers. At the same time,...
05/03/2024
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