How to Implement a Splintered Content Strategy
Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it....
07/25/2024
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Integrated Business Solutions has been building strategic relationships with clients across Virginia, the Carolinas, and their locations across the United States, to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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What Is Business Data And Why Is It Important For Companies?
In fact, it is nearly impossible to make big moves and enjoy growth if you’re not keeping track of the various details affecting operations on a daily basis. As companies...
07/24/2024
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Top Ten Lessons from 30 Years in Business / PromoJournal - From Good to Great
I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...
07/23/2024
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Post-third-party cookies: Are publisher cohorts the answer? | Advertising | Campaign Asia
With Google’s deprecation of third-party cookies now fast-approaching, and with Apple’s changes to its IDFA already in place, advertisers are quickly seeing the way they target...
07/22/2024
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19 questions to ask customer journey analytics vendors during the demo
MarTech » Customer & Digital Experience » 19 questions to ask customer journey analytics vendors during the demo 19 questions to ask customer journey analytics vendors during...
07/21/2024
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User Persona vs Buyer Persona: Understand the Differences
Attracting great-quality leads and converting them into happy paying customers are essential parts of running a successful business. But to do those things right, you’ve got...
07/20/2024
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Digital Marketing benefits: 7 advantages your business needs to know
Digital Marketing and traditional marketing influence the consumer in different ways. As companies have started comparing both solutions, Digital Marketing benefits have become...
07/19/2024
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Without People, Brands Have No Meaning / PromoJournal - Pursuit of Purpose
Brands are so much more than a mark, a color or a familiar phrase. Brands are the combination of all of the sensory messages that they consistently send and the emotions and...
07/18/2024
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The Inbound Marketing Funnel: How It Works
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...
07/17/2024
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Does Your Content Reflect Your Company Culture?
Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...
07/16/2024
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7 Ways Competitive Win/Loss Analyses Can Help Your Company
Marketing teams must continually stand out in a sea of competitors to generate new customers and retain existing clients. With markets becoming more competitive than ever and...
07/15/2024
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How to Measure Social Media Results
If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...
07/14/2024
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