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How To Use Chrome UX Report To Improve Your Site Performance

How To Use Chrome UX Report To Improve Your Site Performance

Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a...

Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

Brand Loyalty is Getting Low: But How Do We Keep Customers Engaged Anyway

A study with 2,000 people from the US and UK by Edit, a customer data specialist, and Kin + Carta, a digital transformation consultancy, reveals that more than a quarter (27.4%)...

How To Deliver a Successful Product Launch

How To Deliver a Successful Product Launch

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....

What is a brand persona and why your business needs one

What is a brand persona and why your business needs one

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a...

5 PPC Advertising Lessons From A B2B Growth Marketer

5 PPC Advertising Lessons From A B2B Growth Marketer

As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...

What is the Digital Marketing funnel and how to create one

What is the Digital Marketing funnel and how to create one

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and...

How Marketing Leaders Can Prepare for a Recession

How Marketing Leaders Can Prepare for a Recession

All signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes...

How TikTok's Search Algorithms Power Content Discovery

How TikTok's Search Algorithms Power Content Discovery

Until recently, knowing how TikTok’s search algorithms worked was as unlikely to help you earn money as knowing how to sew buttons on eggs. But in the past month, TikTok has...

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

It’s been nipping at its heels for some time now but advertising can no longer silo social media, by delegating its running to junior employees. And nor should it want to. As a...

How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

The research was carried out to mark the tenth anniversary of 99nonprofits, the company's decade-long 'design for good' programme that has provided more than $300,000 in...