Kagan: Facebook ignores hacked user plea for help
We’ve all heard the horror stories about stolen identities when our names and photos are stolen and used to create fake accounts on social media like Facebook and Twitter. It...
08/11/2023
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How TikTok’s algorithm made it a success: ‘It pushes the boundaries’
It is, quite literally, the trillion dollar question: how did TikTok go from a niche social network for lip-syncing teens to the most popular app in the western world,...
08/10/2023
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The digital transformation of a traditional business publisher
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...
08/10/2023
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Marketing leadership: The dangers of ego
Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your...
08/10/2023
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Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of...
08/09/2023
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How To Write Helpful Content With Topic Modeling & Topic Clusters
Senior Content Strategist at MarketMuse Bio Follow This post was sponsored by MarketMuse. The opinions expressed in this article are the sponsor’s own. Wondering how to tackle...
08/09/2023
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71% Of Marketers Are Struggling To Meet Customer Expectations
Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State...
08/09/2023
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Is Artificial Intelligence Good for Writing Interesting Content?
The vast majority of the things that we have in our homes were manufactured in a facility by a variety of different machines. The truth is so deeply ingrained within us that we...
08/09/2023
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Welcome to Geriatric Social Media
Weirdos like myself, who pay too much attention to tech platforms, are currently mulling a question: Is social media dying? The New York Times’Kevin Roose formally kicked this...
08/09/2023
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All Systems Go: The Distributor Tech Arms Race
More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...
08/08/2023
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Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog
Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...
08/08/2023
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TikTok Shares New Insights to Assist in Marketing Campaign Planning
TikTok is the trending app of the moment, which of course, also now has many brands looking into the opportunities for TikTok for advertising, and how they can tap into the...
08/08/2023
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