Articles about advertising


Are You Maximizing Consumer Engagement Through Social Media Advertising?

Last updated: 07/10/2019

Social media advertising can be a powerful tool if utilized correctly. Unfortunately, many brands have a hard time getting consumers to engage with their ads. This can result in...

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State of User Experience Design cartoon | Marketoonist | Tom Fishburne

Last updated: 07/10/2019

User experience design often loses sight of the actual user. When sites optimize so much for the behavior that it wants to influence next (collecting an email address, moving...

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Is Paid Search Advertising Right For Your Business?

Last updated: 07/08/2019

Search engine optimization (SEO) is one of the best ways to bump-up your brand awareness for apparent reasons. That’s not just a statement, it’s a fact. About93 percent of...

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How do we boost transparency in digital advertising?

Last updated: 07/07/2019

It’s no secret that the digital advertising supply chain is a complex and often invisible process. It involves a number of intermediary players which, paired with a lack of...

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Gartner: What the post-disruptive marketing landscape will look like - MarTech Today

Last updated: 07/03/2019

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge. Note: By submitting this form, you agree to Third Door Media's...

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7 Steps for Fueling New Business Through Social Media

Last updated: 07/02/2019

Since I launched my consultancy using social media in 2007, social media has become main-lined into traditional marketing. But, a lot of agencies  were caught “flat-footed” when...

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A 4-step writing formula for ad agency new business

Last updated: 07/02/2019

The 1992 movie, Glengarry, Glen Ross, was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of  their sales motivator. He shares with the...

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What's the deal with podcast advertising?

Last updated: 07/01/2019

So it’s 2019 and we’ve come to the point that the question is no longer, ‘Do you listen to podcasts?’ but more ‘What podcasts do you listen to?’ Their usage is increasing...

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Twitter Is Considering Adding Status Updates, More Messaging-Like Features in 2019

Last updated: 06/30/2019

Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it’s thinking about adding features that will bring Twitter back to its...

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Nine Google Ads hacks to improve your CTR and conversion rate

Last updated: 06/28/2019

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at...

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