How Consumers Feel About Remarketing - Marketing Charts

How Consumers Feel About Remarketing - Marketing Charts

Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the...

Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

Twitter discovered and fixed issues with users’ ad settings choices that first surfaced in May 2018, which may have shared some user data with third-party advertising and...

3 Ways We Can Shake Up Traditional Approaches to Marketing

3 Ways We Can Shake Up Traditional Approaches to Marketing

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued...

3 Areas Where Marketers Can Focus Following the New iPhone iOS

3 Areas Where Marketers Can Focus Following the New iPhone iOS

Over the years, Apple has been relatively ad-tech friendly and has played nicely with ad networks and other key marketing players across the mobile ecosystem. That’s about to...

The 5 Truths Needed to Create a Sustainable Brand

The 5 Truths Needed to Create a Sustainable Brand

The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it...

Advertising is in crisis, but it's not because it doesn't work

Advertising is in crisis, but it's not because it doesn't work

Going to advertising conferences nowadays, I feel a bit like a man who has signed up to attend a poetry festival, only to find that most of the talks are about bookbinding. The...

How Social Media Has Influenced Online Trading - Social Media Explorer

How Social Media Has Influenced Online Trading - Social Media Explorer

Online trading, be it forex, stocks or crypto, has changed dramatically over the last decade or so. The advancement of the internet, the relaxation of regulations and the...

Diversity Efforts Are Often White-Washed and Dulled Down. Here Are 5 Ways to Improve These Initiatives

Diversity Efforts Are Often White-Washed and Dulled Down. Here Are 5 Ways to Improve These Initiatives

As we round out July, I am taking refuge in the fact that we’ve survived another round of the International Festival of Press Releases, sometimes referred to as Cannes...

How AI Encourages Marketers to Be More Thoughtful With Data

How AI Encourages Marketers to Be More Thoughtful With Data

Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and...

How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land

How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land

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Unknown Trackers Still Run Rampant on a Wide Range of Websites

Unknown Trackers Still Run Rampant on a Wide Range of Websites

The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque...

The Top Advertising Agency Associations and Networks for New Business

The Top Advertising Agency Associations and Networks for New Business

FUEL LINES Fueling Ad Agency New Business On Demand Agency Expert Webinar Series: email The Top Advertising Agency Associations and Networks for New Business A network of...