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Here’s how Google's helpful content update is going to make AI better

Here’s how Google's helpful content update is going to make AI better

Almost as soon as word broke out about Google’s latest algorithm, an update that advocates for “original, helpful content,” the questions started flying: Is this targeting AI...

Calling Your Content 'Thought Leadership' Doesn't Make It So

Calling Your Content 'Thought Leadership' Doesn't Make It So

Content marketing became a powerful marketing approach over a decade ago, with the maturation of the internet, the commensurate explosion of online content, and the evolution of...

The Top 6 Search Engines, Ranked by Popularity

The Top 6 Search Engines, Ranked by Popularity

Oftentimes, marketers focus heavily on Google when vying for traffic. It makes sense considering Google is undoubtedly the most popular search engine, with over 80% of the...

What is a content audit?

What is a content audit?

How is the content on your website performing? What about that blog content you published two months ago? Two years ago? Is it all helping you meet your goals? Do you know – or...

Entities in Competitive Link Benchmarking - RicketyRoo Inc

Entities in Competitive Link Benchmarking - RicketyRoo Inc

Building links is one of the most important parts of an SEO strategy. It’s well-documented that there is a strong correlation between the number of links and the quality of...

9 effective ways to maximize value from your best performing content - The Crowdfire blog

9 effective ways to maximize value from your best performing content - The Crowdfire blog

The content you produce for your business is an investment you should consider as an asset. The more effective it is, the more value it will bring your business. Distribution...

How to Build a Website From Scratch With WordPress.com in 10 Steps

How to Build a Website From Scratch With WordPress.com in 10 Steps

Ben Sailer Creating a website from scratch can be intimidating. This is especially true if you have never designed one before and your time is tight. When you have other things...

7 tips to turn Google's Search Essentials into strategy

7 tips to turn Google's Search Essentials into strategy

What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful . So what will give you the best...

Top 5 SEO Strategies to Help You Rank Higher

Top 5 SEO Strategies to Help You Rank Higher

SEO may feel like “internet alchemy”—that intangible thing you’re not exactly sure you know what it is, but you know you need it if you want to see your content on Page 1 in a...

B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter's Multimedia Tweets, & B2B eCommerce Grows

B2B Marketing News: B2B MarTech Complexity, Experiential Marketing Use Rises, Twitter's Multimedia Tweets, & B2B eCommerce Grows

Most Marketers Report Increase in Marketing and Sales Alignment After Implementing ABM 28 percent of B2B marketers have indicated that they had significantly better sales and...

4 advanced ways you’re not measuring SEO effectiveness – yet

4 advanced ways you’re not measuring SEO effectiveness – yet

In 4 smarter ways to measure SEO effectiveness, I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional...

Ask 3 Questions to Drastically Improve Print Sales

Ask 3 Questions to Drastically Improve Print Sales

There are three questions to ask new customers that will DRASTICALLY improve your print sales. You must learn to ask “How, what and why” in your sales conversations.  This is...