How To Deliver a Successful Product Launch
Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....
06/21/2024
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Integrated Business Solutions has been building strategic relationships with clients across Virginia, the Carolinas, and their locations across the United States, to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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What is a brand persona and why your business needs one
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a...
06/21/2024
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5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...
06/20/2024
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What is the Digital Marketing funnel and how to create one
As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and...
06/20/2024
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How Marketing Leaders Can Prepare for a Recession
All signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes...
06/20/2024
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How TikTok's Search Algorithms Power Content Discovery
Until recently, knowing how TikTok’s search algorithms worked was as unlikely to help you earn money as knowing how to sew buttons on eggs. But in the past month, TikTok has...
06/19/2024
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Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week
It’s been nipping at its heels for some time now but advertising can no longer silo social media, by delegating its running to junior employees. And nor should it want to. As a...
06/19/2024
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How to move from personal to personified advertising
The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...
06/19/2024
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Recruitment marketing: 5 strategies to attract and retain employees
It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...
06/18/2024
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'Designing for good' actually works: the verdict from charities on the positive impact and value of branding
The research was carried out to mark the tenth anniversary of 99nonprofits, the company's decade-long 'design for good' programme that has provided more than $300,000 in...
06/18/2024
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Why Your Site Loses Rank When it has the Most Backlinks
You’ve spent weeks (maybe even months) migrating or updating your company website. It’s well-optimized and has a strong backlink profile. And then you see Google is ranking...
06/18/2024
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What is digital advertising? 4 examples to use in your strategy
Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...
06/17/2024
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