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Managing the unpredictable: Getting marketing, sales and operations aligned

Managing the unpredictable: Getting marketing, sales and operations aligned

This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on...

Digital transformation: Top 5 skills you need to succeed

Digital transformation: Top 5 skills you need to succeed

Digital transformation is the future of business. A 2020 study by Mordor Intelligence valued digital transformation at $263 billion, and it's projected to reach $767 billion by...

14 Proven Ways to Drive Traffic to Your Website

14 Proven Ways to Drive Traffic to Your Website

14 Proven Ways to Drive Traffic to Your Website Si Quan Ong Updated: August 15, 2022 English Marketing @ Ahrefs. Current learning project: Korean. I also summarise books on my...

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back

Marketing Costs Are Rising—But That Doesn’t Mean You Have to Cut Back A lesson in creativity, caution and sound strategy By Matthew Tilley, Executive Director of Marketing,...

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...

How to Use a PMS Mixing System to Mix Custom Gray Ink Colors

How to Use a PMS Mixing System to Mix Custom Gray Ink Colors

Gray is a popular color for screen printing. It’s great for printing neck tags and looks good on many colors of garments. Printers who choose gray for a design’s color scheme...

What to Do When You Get a “No Change” SEO Split Test Result

What to Do When You Get a “No Change” SEO Split Test Result

Search engines are an important source of traffic for almost all companies and organizations. Knowing what impact a change to your website can have on organic traffic can be...

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

AI Voice Assistants: 9 Key Predictions For The Future Of Technology

With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI are quickly increasing in popularity in most major markets...

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation - Annuitas

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation - Annuitas

Spoiler alert:  The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and...

B2B Leaders: Authenticity Matters on Video

B2B Leaders: Authenticity Matters on Video

Lynn Smith is a former national news anchor and the Founder of Rylan Media. She’s also what she calls “a working mom in progress.”  Lynn refers to herself this way because she...

 Meta Launches Its Latest Version Of AI Chatbots And You Can Speak To It Directly Now

Meta Launches Its Latest Version Of AI Chatbots And You Can Speak To It Directly Now

AI , artificial-intelligence , Meta , news , Social-Media , Technology Meta has just released the third version of its AI-powered Chatbots and it’s calling out users to speak to...

The Importance of Brand Humility... Evergreen Trading

The Importance of Brand Humility... Evergreen Trading

Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and...