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Generating Positive Word of Mouth on Twitter

Generating Positive Word of Mouth on Twitter

We’ve all seen brands that get so much love and attention on social media. We’ve even praised and vouched for our favorite brands. Why do we do that? And how can we get other...

Why the media industry embraces martech transformation to win over consumers

Why the media industry embraces martech transformation to win over consumers

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Think about this for a...

Retail pricing is seeing 'a bifurcation' between market leaders and legacy brands: Vuori CEO

Retail pricing is seeing 'a bifurcation' between market leaders and legacy brands: Vuori CEO

Retail pricing is seeing 'a bifurcation' between market leaders and legacy brands: Vuori CEO {{monthName}} {{day}}, {{year}}, {{hour12}}:{{minuteTwoDigit}} {{dayPeriod}} Vuori...

How Brand Reputation Management Works in the Social Media Age

How Brand Reputation Management Works in the Social Media Age

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a...

How To Create A Custom 404 Page In WordPress

How To Create A Custom 404 Page In WordPress

When navigating a website, few things are more frustrating than landing on a screen with a 404 error, “Page Not Found.” This issue could cause a user to click away from your...

Keanu Reeves Departs Martin Scorsese's Upcoming 'The Devil in the White City' Series

Keanu Reeves Departs Martin Scorsese's Upcoming 'The Devil in the White City' Series

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

Instagram Has Restricted Ye's Account Following Public Backlash

Instagram Has Restricted Ye's Account Following Public Backlash

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

Which brands have done the work to be HFSS compliant, and how?

Which brands have done the work to be HFSS compliant, and how?

HFSS legislation has led to reformulation across a number of categories. How have they done it? And what’s the impact on consumer demand? It’s only been two years since Boris...

The Importance of Building Customer Trust in Business

The Importance of Building Customer Trust in Business

Why Customer Trust Is Crucial to Business Survival Why Customer Trust Is Crucial to Business Survival A recent Edelman survey found that  81% of respondents  ranked brand trust...

Twitter Marketing Best Practices: How to Find Success on the Platform

Twitter Marketing Best Practices: How to Find Success on the Platform

I’ve been using Twitter actively since 2007. Over the years, I have used the app differently, but it has always been a place for me to learn, share information, and engage...

B2B Reads: Team Disconnect, Delegating, and Manifestation - Heinz Marketing

B2B Reads: Team Disconnect, Delegating, and Manifestation - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

The First Rule of Extreme Rules Is There Are No Rules

The First Rule of Extreme Rules Is There Are No Rules

For the first time in forever, it looks as though Saturday night’s Extreme Ruleswill actually be, well, extreme. Much more important to us here in the Palace of Wisdom, though,...