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Could your brand benefit from the 'diversity dividend'?

Could your brand benefit from the 'diversity dividend'?

Diversity in advertising means more customers feel seen. When people feel seen they feel good, and making people feel good drives brand growth. Making people feel good has long...

The Importance of Developing Trust Through Branding

The Importance of Developing Trust Through Branding

If you’re a marketing professional, you’ve undoubtedly been taught that there are a few key elements of branding—trust and reputation. Today, brand trust is more important than...

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels (McKinsey). With the market becoming more complex and...

10 ways to freshen up your social media presence - PR Daily

10 ways to freshen up your social media presence - PR Daily

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these...

The biggest branding mistake too many companies make

The biggest branding mistake too many companies make

Patagonia, probably. Maybe Lush, or Nike, or Starbucks. The term “brand purpose” gets bandied around a lot in marketing circles, which makes sense. It’s shiny, it’s attractive,...

What Social Media Managers Want You to Know

What Social Media Managers Want You to Know

Since 2010, Social Media Day has been celebrated (annually on June 30th) amongst professionals in the marketing and advertising industry to recognize social media marketers,...

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

Relationships are an essential part of building and marketing any business. But they’re especially essential in the B2B sector. From online networking to meeting prospects and...

5 Brands That Have Already Nailed Their Marketing in 2021

5 Brands That Have Already Nailed Their Marketing in 2021

Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell goods, followed by the Marketing Era, that focused on...

How to Make Better Brand Videos for Your Business

How to Make Better Brand Videos for Your Business

The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest...

Are Your Employees Helping Your Company Brand?

Are Your Employees Helping Your Company Brand?

Companies can do everything right when it comes to content. Creating and posting relevant and engaging content, using hashtags, and tagging the right people are all great, but,...

Maximize ROI With These 5 Marketing Analytics Tips

Maximize ROI With These 5 Marketing Analytics Tips

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted....

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Your consulting/advisory business is tooling along—you’re making money, your revenue trend is steadily up, you’re adding clients and buyers. But something is still missing. You...