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Branding Needs A Rebrand

Branding Needs A Rebrand

It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with...

Why empathy matters in branding

Why empathy matters in branding

Empathy- the ability to understand and share the feelings of others. Empathy is a skill perhaps often misunderstood in today’s modern society, however the importance of empathy...

Housing market still ‘fundamentally underbuilt,’ Fortune Brands CEO says

Housing market still ‘fundamentally underbuilt,’ Fortune Brands CEO says

Fortune Brands Home & Security CEO Nicholas Fink joins Yahoo Finance Live to discuss the fundamentals of the housing market, demographic trends, and demand for home buying and...

BoM backpedals on ‘Bureau’ rebrand after Tanya Plibersek rains on its parade

BoM backpedals on ‘Bureau’ rebrand after Tanya Plibersek rains on its parade

The Bureau of Meteorology has backtracked on its request to no longer be referred to as “the BoM”, admitting Australians can call the agency whatever they like after a public...

Uber Launches Dedicated Advertising Division To Serve The World’s Biggest Brands

Uber Launches Dedicated Advertising Division To Serve The World’s Biggest Brands

SAN FRANCISCO--(BUSINESS WIRE)--Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to...

20 Danish Brands Every Highsnobiety Reader Should Know

20 Danish Brands Every Highsnobiety Reader Should Know

Setting our sights to Northern Europe, we take a look at the 20 Danish brands every Highsnob reader should know. In more ways than one, Denmark is a bastion of well-designed...

Brands fear Q4 disaster resulting from Amazon’s HFSS restriction rollout shambles

Brands fear Q4 disaster resulting from Amazon’s HFSS restriction rollout shambles

Brands are “very, very nervous” they are headed for a disastrous fourth quarter, as a result of Amazon’s implementation of HFSS restrictions on its UK website. Sellers across...

Fayetteville Road Is The Research Firm Offering Brands And Retailers A New Playbook For Betting On Predictability And Boosting E-Commerce

Fayetteville Road Is The Research Firm Offering Brands And Retailers A New Playbook For Betting On Predictability And Boosting E-Commerce

Fashion is one of the world’s largest consumer industries, estimated to be worth over $3 trillion by 2030. But with 4.7 million metric tons of CO2 emitted annually stemming from...

How Business Leaders Can Help Their Brands Thrive During a Recession - CEO.digital

How Business Leaders Can Help Their Brands Thrive During a Recession - CEO.digital

CEO.digital How Business Leaders Can Help Their Brands Thrive During a Recession By - 19th October 2022 Modern enterprise leaders are grappling with the reality of political...

5 Laws Of Personal Branding, According To Digital Marketer Michael Starks - Maxim

5 Laws Of Personal Branding, According To Digital Marketer Michael Starks - Maxim

Personal branding helps you control your own narrative and introduce yourself in the best light possible. In today’s world, a personal brand is important for success. Personal...

Brush up on Your Knowledge of Buenos Aires' Brutalist Buildings

Brush up on Your Knowledge of Buenos Aires' Brutalist Buildings

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

Sec A limited offer for new Circle Pro customers: Save big on the top Circle offer of the year. Secure your bundle before it’s too late! You can launch your community in 30...