Today’s consumers want to feel good about the products that they use daily. When searching on store shelves or adding items to their virtual baskets, products that communicate a...
08/23/2023
The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...
08/02/2023
This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology....
07/18/2023
7 Most Common Mistakes eCommerce Brands Make During BFCM eCommerce 10 min read Pin It’s almost that time of the year again—the Black Friday and Cyber Monday (BFCM) weekend is...
07/14/2023
When it comes to building and sustaining loyalty for today’s independent hotel brands, every guest touchpoint matters. Delivering consistent service and surfacing personalized...
07/08/2023
Marketers may be under-using some types of connected TV (CTV) platforms and content genres, according to a new survey commissioned by mobile marketing analytics and attribution...
07/08/2023
I can write a few thousand words about how emails are the bane of my existence, but I have to sip the bitter nectar of my professional reality every morning as I open my eyes...
06/22/2023
5 Tips for Health Brands to be More Treat and Less Trick Brad Godolphin 27/10/2022 In this post-Covid world, competition between health brands is fierce. Just in time for...
06/12/2023
As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no...
06/11/2023
Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times...
06/11/2023
The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...
06/10/2023
Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...
06/07/2023