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How Brands Can Work Authentically With Co-Creators

How Brands Can Work Authentically With Co-Creators

The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves,...

Supergoop CEO Amanda Baldwin And The Honey Pot Founder Bea Dixon On Scaling Personal Care Brands

Supergoop CEO Amanda Baldwin And The Honey Pot Founder Bea Dixon On Scaling Personal Care Brands

Last month, Women’s CoLab, in partnership with Verizon and Luminary, hosted their Fall summit aimed at helping women founders grow and scale their business. Building on the...

‎Independent Americans with Paul Rieckhoff: Scott Galloway. Elon Musk: Savior or Threat? Land of Confusion. Recession Is Coming. Ukraine Rallies the World. The Branding of Independents. Politicians Are Too Old. The Forward Party: Start-Up Flop? The Rock f

‎Independent Americans with Paul Rieckhoff: Scott Galloway. Elon Musk: Savior or Threat? Land of Confusion. Recession Is Coming. Ukraine Rallies the World. The Branding of Independents. Politicians Are Too Old. The Forward Party: Start-Up Flop? The Rock f

Baseball playoffs are here, Halloween is a few weeks away, Election Day is about a month out, and Elon Musk is buying Twitter. And, now is a time to stay vigilant. One of the...

5 Tips to Avoid a Branding Collision

5 Tips to Avoid a Branding Collision

A few weeks ago, I was in the middle of a traffic jam.  Not the slow moving type, but the “get comfortable you’re going nowhere type” that shouts, “You missed your morning...

Official Look at the adidas YEEZY 500 High

Official Look at the adidas YEEZY 500 High

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

What’s Wrong With Most Podcasts?

What’s Wrong With Most Podcasts?

Podcasts are still a giant question mark for many marketing teams. And because it’s more art than it is science, there isn’t really a recipe for success. Sure, there are...

How one factory in the mountains of Mexico helped put pickled jalapeños on the world's culinary map

How one factory in the mountains of Mexico helped put pickled jalapeños on the world's culinary map

My whole life, the smoky, vinegar-laced scent of pickled jalapeños — and their little-known origin story — has been lingering under my nose. I grew up with immigrant parents in...

This Maison Margiela Bag Comes Debossed With Tabi Toe-Inspired Details

This Maison Margiela Bag Comes Debossed With Tabi Toe-Inspired Details

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the...

Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'

Yahoo Newly Appointed CRO Elizabeth Herbst-Brady Plans To Give Brands 'What They Need'

Yahoo has appointed Elizabeth Herbst-Brady to Chief Revenue Officer (CRO), transitioning from the company’s VP, Head of North American Revenue & Global Client Solutions. The...

The Business of Community Summit - Circle: The all-in-one community platform for creators and brands

The Business of Community Summit - Circle: The all-in-one community platform for creators and brands

Register Tuesday, October 25th | 11am - 3pm ET A one day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic...

How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

How to Optimize TikTok Ads Like a Pro: The 5-Step Guide

There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any...