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Are logos really all starting to look the same?

Are logos really all starting to look the same?

Think logos are all starting to look the same? You're not the only one. While ideally a logo design should aim to be timeless, they do, like anything else, do follow trends. The...

The Importance of Brand Humility... Evergreen Trading

The Importance of Brand Humility... Evergreen Trading

Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and...

Measures Of Brand Fame And Popularity - Branding Strategy Insider

Measures Of Brand Fame And Popularity - Branding Strategy Insider

Branding and Marketing professionals are very interested in the popularity of their product – especially in matters of litigation. But, how can they accurately measure how...

The Best Times To Post On Instagram

The Best Times To Post On Instagram

Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and...

Distinctive Brand Assets with Essence and Where to Find Them

Distinctive Brand Assets with Essence and Where to Find Them

We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...

How Purpose-Driven Brands Drive Sales + Tips To Create Yours

How Purpose-Driven Brands Drive Sales + Tips To Create Yours

The world has changed. Consumers have changed. You and I have changed. There was a time when I only trusted big brands for quality and support. And sometimes even for snob...

Everything you need to know about... rebranding

Everything you need to know about... rebranding

Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one,...

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader

10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability...

5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business

5 Ways The Right Leadership Culture Benefits Business Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people...

4 Strategies to Level Up Your Personal Branding

4 Strategies to Level Up Your Personal Branding

While you might not think of yourself as a brand, the way you present yourself to the world, whether online or in person, is your personal branding.  Like a business, you need...

How To Create Engaging Social Media Content: 12 Tips To Drive Results

How To Create Engaging Social Media Content: 12 Tips To Drive Results

Social Media How To Create Engaging Social Media Content: 12 Tips To Drive Results You may think that creating content is easy, but continuously generating new posts can be...