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What Brands Can Learn From Retail Media

What Brands Can Learn From Retail Media

Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...

Why Structure Can Be the Basis for Creativity

Why Structure Can Be the Basis for Creativity

Although a hobby might see a masterpiece take shape over a drink of something cold…working in a creative profession isn’t as simple as sitting around, mulling over ideas in a...

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground

Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or...

How the Best Companies Stay Relevant

How the Best Companies Stay Relevant

The number one reason for organizational success or failure is the ability to stay relevant. Staying ahead of the continual marketplace changes may seem an impossible task. How...

Google Discover: what is it and how to promote your content on it?

Google Discover: what is it and how to promote your content on it?

If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore. In search of the best user experience, which is its...

Are logos really all starting to look the same?

Are logos really all starting to look the same?

Think logos are all starting to look the same? You're not the only one. While ideally a logo design should aim to be timeless, they do, like anything else, do follow trends. The...

The Importance of Brand Humility... Evergreen Trading

The Importance of Brand Humility... Evergreen Trading

Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and...

Measures Of Brand Fame And Popularity - Branding Strategy Insider

Measures Of Brand Fame And Popularity - Branding Strategy Insider

Branding and Marketing professionals are very interested in the popularity of their product – especially in matters of litigation. But, how can they accurately measure how...

The Best Times To Post On Instagram

The Best Times To Post On Instagram

Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and...

Distinctive Brand Assets with Essence and Where to Find Them

Distinctive Brand Assets with Essence and Where to Find Them

We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...

How Purpose-Driven Brands Drive Sales + Tips To Create Yours

How Purpose-Driven Brands Drive Sales + Tips To Create Yours

The world has changed. Consumers have changed. You and I have changed. There was a time when I only trusted big brands for quality and support. And sometimes even for snob...