In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...
05/05/2024
The world has changed. Consumers have changed. You and I have changed. There was a time when I only trusted big brands for quality and support. And sometimes even for snob...
04/29/2024
Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one,...
04/17/2024
10 Principles Define You As A Design Thinking Leader As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability...
04/16/2024
5 Ways The Right Leadership Culture Benefits Business Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people...
04/09/2024
While you might not think of yourself as a brand, the way you present yourself to the world, whether online or in person, is your personal branding. Like a business, you need...
03/27/2024
Social Media How To Create Engaging Social Media Content: 12 Tips To Drive Results You may think that creating content is easy, but continuously generating new posts can be...
03/15/2024
The COVID pandemic has been a test of the tensile strength of global supply chains; but it is by no means a final exam. The long-term challenge of climate change will continue...
03/13/2024
Way back in the last century, a time many consider to be ‘the good old days’, most leading brands sold their fine merchandise predominantly through wholesale. That gave them a...
03/08/2024
Contact Us What To Know About Modern Marketing Strategy Modern marketing has made quite an impact on the industry. A lot more industries are looking to take to social media...
03/07/2024
E-commerce is sweeping the global markets at an extremely fast pace. According to a Statista digital market outlook analysis, U.S. e-commerce revenue has been gradually growing...
03/06/2024
Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...
03/05/2024