The 5 Pillars of Customer Experience Strategy

The 5 Pillars of Customer Experience Strategy

Take care of your customers and they will remain loyal. Abandon them and they won’t ever forgive you. Today, maintaining customer loyalty is tougher than ever because customer...

The biggest branding mistake too many companies make

The biggest branding mistake too many companies make

Patagonia, probably. Maybe Lush, or Nike, or Starbucks. The term “brand purpose” gets bandied around a lot in marketing circles, which makes sense. It’s shiny, it’s attractive,...

What Social Media Managers Want You to Know

What Social Media Managers Want You to Know

Since 2010, Social Media Day has been celebrated (annually on June 30th) amongst professionals in the marketing and advertising industry to recognize social media marketers,...

How to Know It's Time For A Rebrand

How to Know It's Time For A Rebrand

The following was previously published in an earlier edition of Marketing Insider. Moving forward with a rebrand is a tough decision to make. Not only does it take time, money,...

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

10 Tips for Nurturing Business Relationships and Marketing a B2B Brand

Relationships are an essential part of building and marketing any business. But they’re especially essential in the B2B sector. From online networking to meeting prospects and...

5 Brands That Have Already Nailed Their Marketing in 2021

5 Brands That Have Already Nailed Their Marketing in 2021

Marketing has changed over the years. The marketers back in the Sales Era saw tactics like aggressive promotion to sell goods, followed by the Marketing Era, that focused on...

How to Make Better Brand Videos for Your Business

How to Make Better Brand Videos for Your Business

The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest...

Are Your Employees Helping Your Company Brand?

Are Your Employees Helping Your Company Brand?

Companies can do everything right when it comes to content. Creating and posting relevant and engaging content, using hashtags, and tagging the right people are all great, but,...

Maximize ROI With These 5 Marketing Analytics Tips

Maximize ROI With These 5 Marketing Analytics Tips

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted....

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Your consulting/advisory business is tooling along—you’re making money, your revenue trend is steadily up, you’re adding clients and buyers. But something is still missing. You...

How Branding Can 10x Your Revenue And Save You Time

How Branding Can 10x Your Revenue And Save You Time

Entrepreneurs often think of branding as mood boards and color schemes, but Tiffany Neuman, Brand Strategist, shares that creating a personal brand is less about visual...

How to achieve perfect synergy between brand and performance

How to achieve perfect synergy between brand and performance

With more money pushing into digital and budgets being put under the microscope, the pressure is on for brands to prove value at each stage of the customer journey. This has led...