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Brand Your Phone Call, Strengthen Your Brand Reputation

Brand Your Phone Call, Strengthen Your Brand Reputation

Charles Morgan, a wearer of many hats, serves as chairman and CEO of First Orion. Since its founding in 2008, Morgan has guided First Orion, and the company offers the...

5 ways to monitor and improve your brand health on social media

5 ways to monitor and improve your brand health on social media

Brand health is a measure of how consumers perceive and engage with your brand. So to find out how healthy – or otherwise – your brand is, you don’t need to look any further...

Three questions brands must ask about trademarks and the metaverse

Three questions brands must ask about trademarks and the metaverse

Many brands are rushing headlong into the metaverse, eager to cash in on the plethora of new marketing and customer engagement opportunities that it can offer. There are some...

How AI Is Transforming Content Marketing For Brands

How AI Is Transforming Content Marketing For Brands

If AI is transforming every form of human enterprise, can content marketing be far behind? An area that’s long been associated with creativity, innovation and strategy – all...

Why do You Need Professional Branding - TechStory

Why do You Need Professional Branding - TechStory

Any profitable business begins with an idea that can solve a human need. It could even be yours. Let me give you an example: you need a comfortable, practical and at the same...

Mastering SEO: 5 Strategies For Digital Agencies

Mastering SEO: 5 Strategies For Digital Agencies

Law Mastering SEO: 5 Strategies For Digital Agencies Are you looking for your local SEO reseller digital agency to compete effectively and stand out in the sea? If yes, you must...

How Will Brands Show Up in the Metaverse? Our Predictions

How Will Brands Show Up in the Metaverse? Our Predictions

Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. And it has the...

How should brands measure ROI in the metaverse?

How should brands measure ROI in the metaverse?

The pandemic has caused a surge in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation to online media and content...

Growing Your Personal Brand With Online And Offline Branding

Growing Your Personal Brand With Online And Offline Branding

In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...

How designers can solve the nightmare of forever-changing brand guidelines

How designers can solve the nightmare of forever-changing brand guidelines

In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF...

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

How Brands Can Maximize First-Party Data To Create Virtuous Loyalty Cycle

The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...

Unilever Brands Degree, Magnum, Sunsilk Explore Metaverse

Unilever Brands Degree, Magnum, Sunsilk Explore Metaverse

Even though there’s no singular definition of the metaverse, its potential for immersive, virtual worlds that allow for new forms of communications, experiences and communities...