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Effective Brand Building in the Metaverse

Effective Brand Building in the Metaverse

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding...

The Death & Afterlife of Content Marketing [Podcast]

The Death & Afterlife of Content Marketing [Podcast]

In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha,...

Tyler, the Creator Joins Season 6 of ‘Big Mouth’

Tyler, the Creator Joins Season 6 of ‘Big Mouth’

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

Fossil fuels in schools: industry faces pushback in fight for hearts and minds of next generation

Fossil fuels in schools: industry faces pushback in fight for hearts and minds of next generation

“Brainwashing” was how the head of corporate and commercial at Queensland gas company State Gas, Lucy Snelling, initially described what was being taught about the oil and gas...

U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix

U.S. Gen Z's Favorite Brands: YouTube, Google, Netflix

Tech, retail and snack brands dominate U.S. Gen Z adults’ current favorite brands, according to Morning Consult’s latest analysis of the cohort.  Four out of Gen Z adults’ top...

Golden raises $40m Series B to build the decentralized protocol for knowledge

Golden raises $40m Series B to build the decentralized protocol for knowledge

We’re proud to announce a $40m Series B led by a16z crypto with Ali Yahya joining the board alongside current board member Marc Andreessen, bringing our total funding to ~$60m....

Council Post: How To Build Brands That Resonate

Council Post: How To Build Brands That Resonate

The term “brand” is often bandied about and rarely defined. It can be tied to reputation, value propositions or culture—but Jeff Bezos coined one great definition: “Your brand...

Disney: The Metaverse, Digital Transformation, And The Future Of Storytelling

Disney: The Metaverse, Digital Transformation, And The Future Of Storytelling

The Walt Disney Company is one of the world's best-known entertainment brands and is responsible for some of the best-loved children’s stories of all time. For this reason, the...

6 healthy coffee brands to try

6 healthy coffee brands to try

Once you've found your coffee of choice, read our guide on how to make the perfect cup of coffee at home and discover our favourite reusable coffee cups. If you love coffee as...

IDC Survey Finds Nearly Half of Wearables Owners in the United States Are Willing to Switch Brands

IDC Survey Finds Nearly Half of Wearables Owners in the United States Are Willing to Switch Brands

NEEDHAM, Mass., October 4, 2022 – Despite strong consumer loyalty within the United States wearables market, a recent IDC survey shows the likelihood of switching brands in the...

Chicago studio Span rebrands Asian carp as 'Copi' to help US biodiversity

Chicago studio Span rebrands Asian carp as 'Copi' to help US biodiversity

We're all familiar with the idea that we shouldn't eat certain plants and animals to save them from extinction and protect biodiversity. What we don't hear so often is that...

How Older Brands Stay Relevant To Gen Z

How Older Brands Stay Relevant To Gen Z

Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because...