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The Beginner's Guide to Keyword Density

The Beginner's Guide to Keyword Density

When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine...

Visual Branding and Storytelling

Visual Branding and Storytelling

Learn how to connect the visual elements of your brand to your authentic story. Your visual identity (which includes your logo, photography, social posts, and website) is one...

How To Set Up And Market Your E-commerce Store With Google Merchant?

How To Set Up And Market Your E-commerce Store With Google Merchant?

How To Set Up And Market Your E-commerce Store With Google Merchant? by smoothsale | Apr 24, 2022 | Business Development | 0 comments Photo by kreatikar via Pixabay Attract the...

The Basics of Branding

The Basics of Branding

Sometimes it’s worthwhile to go back to the basics as a reminder of what we do, why we do it, and how best to explain it to someone else. This article serves as a reminder of...

B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers

B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers

How can B2B marketers successfully go all-in on a digital-first strategy, and why is it more important today than ever? Our CEO and co-founder Lee Odden recently shared some of...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The social media app that requires its users to take daily photos has skyrocketed in popularity, thanks in part to not being competitor Instagram. This week, BeReal made it to...

Waving the flag for ‘anti-social brands’ – will BeReal be the answer to authentic social?

Waving the flag for ‘anti-social brands’ – will BeReal be the answer to authentic social?

It feels like a day doesn't go by without someone extolling the virtues of a more authentic social presence. Whether it's a photo dump on Instagram, or the "My taste in music is...

How to optimize account structure in an era of automation

How to optimize account structure in an era of automation

Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the...

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip | AWeber

How To Grow Your Email List With Social Media: 10 Experts Share Their Best Tip | AWeber

Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?  We say they can amplify each...

How Social Media Platforms Help With Marketing A Business

How Social Media Platforms Help With Marketing A Business

How Social Media Platforms Help Marketing A Business How Social Media Platforms Help Marketing A Business There are a lot of new ways that businesses have been gaining more...

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business

Are you starting, building, pivoting or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be...

Top Ways SMS Marketing Can Help In Branding Your Business

Top Ways SMS Marketing Can Help In Branding Your Business

SMS marketing is a great way to promote your business and help it grow. It’s also an efficient way to keep in touch with your customers, letting them know about new products,...