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5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

What is burnout and why does it matter?

What is burnout and why does it matter?

As awareness about the impact of the workplace on mental health grows, conversations about the office environment are increasingly putting wellbeing at the centre. One of the...

Types of Content Writing: 10 Simple And Effective Types Of Content

Types of Content Writing: 10 Simple And Effective Types Of Content

Did you know there are different types of content writing? Types of content writing involve researching, digesting, composing, and editing a writing piece for a blog, website,...

How to Create Engaging Long-Form Content That Keeps People Reading

How to Create Engaging Long-Form Content That Keeps People Reading

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...

What is Social Commerce and Why Should Your Brand Care?

What is Social Commerce and Why Should Your Brand Care?

Social commerce is what happens when savvy marketers take the best of eCommerce and combine it with social media. This blog post may be titled “What is social commerce?,” but...

Social media influences the mainstream media

Social media influences the mainstream media

Many recent papers have shown that social media has changed society, but the power of Twitter goes far beyond its impact on its users. This column reports on a new research...

10 Tips for a Successful Recruiting Strategy

10 Tips for a Successful Recruiting Strategy

A successful recruiting strategy enables businesses to discover and hire new talent. Whether your company is experiencing average turnover or adding new positions because of...

The Marketing Research Process Explained in 6 Steps

The Marketing Research Process Explained in 6 Steps

If you operate a business, you likely already realize that constant change is something you need to be prepared for. This applies to most aspects of your business, but none more...

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we're not just talking about businesses you can start. We’re also...

Customer experience for the modern marketer

Customer experience for the modern marketer

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to...

The race to build a social media platform on the blockchain – TechCrunch

The race to build a social media platform on the blockchain – TechCrunch

It’s easy to be skeptical of the big social media giants — they typically sell user data to advertisers and have been mired in controversy for their approach to content...

Do Your Customers Trust Your AI? | 7wData

Do Your Customers Trust Your AI? | 7wData

AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent...