How Marketers Can Upskill for the AI Economy
From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. As a resource for...
03/26/2024
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Integrated Business Solutions has been building strategic relationships with clients across Virginia, the Carolinas, and their locations across the United States, to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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Top 5 food and beverage marketing ideas you need to know about now
Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and...
03/25/2024
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Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand
Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...
03/25/2024
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How Allied Beverage is transforming customer experience
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer...
03/25/2024
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Is User-Generated Content the New Influencer Marketing?
Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team...
03/24/2024
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How Small Brands Can Help Retailers Build Loyalty in a Time of Uncertainty - Retail TouchPoints
Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands....
03/24/2024
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Analyzing Your Market Spend / PromoJournal - Cliff's Notes
Our Core Values What We Do Now I may be dating myself here; but can you remember the old ice cream bar jingle for “Klondike Bars©”, it went like this; “What would you do for a...
03/24/2024
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How These Small Businesses Repurpose Content
Most marketing advice nowadays encourages small business owners to be active on multiple social media sites. From humorous TikToks to informative Twitter threads to...
03/23/2024
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The Most Underrated Skill in Content Marketing? Fact-Checking
This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the...
03/23/2024
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Social listening 101: How to track trends and issues to create a better marketing strategy - The Crowdfire blog
You may have heard lots of digital marketers talking about a little something called social listening of late. Social listening might sound like something you do around the...
03/23/2024
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What Makes Us Share Posts on Social Media?
The average internet user spends nearly three hours a day using social media. It’s clear that social media is becoming increasingly crucial to sharing important information with...
03/22/2024
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10 Ways to Establish Yourself as an Industry Thought Leader
How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target...
03/22/2024
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