How should brands measure ROI in the metaverse?
The pandemic has caused a surge in online gaming, shopping and social media, further blending our digital and physical realities. The gravitation to online media and content...
08/19/2024
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Integrated Business Solutions has been building strategic relationships with clients across Virginia, the Carolinas, and their locations across the United States, to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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Want More Sales, More Profits? Go Deeper / PromoJournal - Cliff's Notes
I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...
08/18/2024
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How to Attribute Marketing Campaigns to Revenue
A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a...
08/17/2024
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Growing Your Personal Brand With Online And Offline Branding
In part one of this series, we considered how to use small meetings and opportunities for learning to define and plan for a new personal brand. In part two, larger meetings and...
08/16/2024
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4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience - Advertising Week
Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...
08/15/2024
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How designers can solve the nightmare of forever-changing brand guidelines
In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF...
08/14/2024
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5 Tips for Effective LinkedIn Marketing
Whether your business is small or big, social networks assist in improving traffic and lead generation. Social Media Marketing (SMM) is a crucial way to improve traffic and...
08/13/2024
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Buyer Persona: What it is & How to create one for your business
If you have a business, you certainly want to obtain more leads and increase your revenue, right? To accomplish this, it is necessary to create and execute a marketing...
08/12/2024
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Seven Elements of Compelling PR and Social Media Storytelling
I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...
08/11/2024
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How dopamine fuels the golden rule of content marketing
Anticipation is marketing gold – and dopamine is the currency that leads to a richer bottom line. Do you have the Midas touch? As a marketing professional, you’re interested in...
08/10/2024
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The Case for Agile Marketing Practices
Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a...
08/09/2024
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The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData
Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...
08/08/2024
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