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How to Accelerate Your Marketing Strategy with Product-Led SEO

How to Accelerate Your Marketing Strategy with Product-Led SEO

Product-led SEO is the practice of researching your product improvements from a search engine perspective. The goal is to drive organic visibility by building content sections...

Structured and Unstructured Content Types: The Quick Guide

Structured and Unstructured Content Types: The Quick Guide

Structured and unstructured data is often a technical conversation. However, these terms apply to content types as well. Most content is unstructured, which may be a shocker. We...

Closing the Gap Between Digital Marketing Spending and Performance

Closing the Gap Between Digital Marketing Spending and Performance

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing...

8 Email Marketing Optimization Strategies for Your Campaigns

8 Email Marketing Optimization Strategies for Your Campaigns

It’s been revealed that 64% of small businesses use emails to connect with consumers.  Many people think emails are old news. They’ve turned their sights to social media...

7 tips to instantly improve your SEO ranking on Google

7 tips to instantly improve your SEO ranking on Google

Google is the biggest search engine in the world, so improving your SEO ranking on Google should be a priority for your business. But how can you do that? Here are seven tips to...

Digital Signs Can Be Thoughtful Neighbors

Digital Signs Can Be Thoughtful Neighbors

Digital billboards and signs are often a source of scrutiny, especially when they are near housing developments or apartment buildings. Businesses who want to be good neighbors...

Basics Of Video SEO And How To Improve Rankings

Basics Of Video SEO And How To Improve Rankings

It’s no secret that video is a powerful marketing tool, holding potential for great engagement and a high conversion rate. As more brands jump on board the video train, it’s...

How to create source/medium reports in Google Analytics 4

How to create source/medium reports in Google Analytics 4

How to create source/medium reports in Google Analytics 4 SHARE Google Analytics 4 When you're looking for ways to measure the effectiveness of your marketing campaigns, you...

Council Post: Digital Transformation Can’t Be Forced, But It Can Be Coaxed

Council Post: Digital Transformation Can’t Be Forced, But It Can Be Coaxed

I have a love-hate relationship with the term digital transformation. It’s not a bad idea—quite the opposite—but the term has been so overused that it’s hard to pin down....

Harnessing the Power of Digital Leadership

Harnessing the Power of Digital Leadership

Harnessing the Power of Digital Leadership Buffer 1 Shares We all know a lot about the digital world—we live and work in it every day. Though we all follow and support brands we...

We Want You: Using Variable Print at Recruiting Events

We Want You: Using Variable Print at Recruiting Events

Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing...

Recession  / PromoJournal - Marketing Matters

Recession / PromoJournal - Marketing Matters

“That which does not kill us makes us stronger." Friedrich Nietzsche Unfortunately we have been hearing that word a lot lately. When you are not hearing ‘recession’ you might...