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The Implications of Consumer Privacy for Brand Trust

The Implications of Consumer Privacy for Brand Trust

COVID-19 drove significant consumer digital transformation and accelerated the already prominent shift of advertising dollars from traditional media to digital. For the first...

How the Creative Economy is Changing with Covid-19

How the Creative Economy is Changing with Covid-19

Scott Belsky, chief product officer at Adobe, says that creative workers are a bigger part of the economy than ever, thanks to new technologies, more gig work, and shifting...

How To Create Customer Love In The Digital World

How To Create Customer Love In The Digital World

Many companies are embracing technology. They are finding ways to serve the customer using digital tools. Self-service tools give customers control over their experience....

7 Times Brands Went Viral for All the Wrong Reasons

7 Times Brands Went Viral for All the Wrong Reasons

In the modern era of mobiles devices and social media, any brand can instantly become a viral sensation — or a viral nightmare — and it oftentimes doesn’t take much for either...

Humanizing Your Brand on Social Media

Humanizing Your Brand on Social Media

Humanizing Your Brand on Social Media Humanizing Your Brand on Social Media March 30, 2021 Buffer 0 Shares “Be yourself,” is probably one of the most common advice people give...

What Is Personal Branding & 4 Reasons Why It’s Important

What Is Personal Branding & 4 Reasons Why It’s Important

The concept of a business building a brand for itself is a pretty common idea today. Most, if not all, businesses are branded, and they make money by developing those...

7 Steps to Effective Brand Storytelling

7 Steps to Effective Brand Storytelling

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to...

How to Humanize Your Brand with Authentic Content

How to Humanize Your Brand with Authentic Content

Marketing success boils down to one thing: your audience’s trust. When you humanize your brand with authentic content, you can build the kind of trust that makes your company...

When your brand needs a new identity

When your brand needs a new identity

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy Food company Small Giants, which makes crackers from cricket flour,...

Unlock These Social Selling Secrets To Boost Your Brand

Unlock These Social Selling Secrets To Boost Your Brand

If you follow the news cycle, the country is depicted as extremely divided. The state of popular and media culture has implications on how brands should interact with social...

We’re ready for the pandemic to end. So are brands.

We’re ready for the pandemic to end. So are brands.

In early March, a viral campaign from the menswear company Suitsupply provided a brief, harrowing glimpse into our post-pandemic future — and the advertisements that might usher...

How To Build A Standout Brand In Even The Most Conservative Industry

How To Build A Standout Brand In Even The Most Conservative Industry

When you think of FDA regulation you don’t necessarily think of fun, cheeky or funny, do you? That might be precisely why Dr. Ediuska Laurens is about to take the Medical...