Articles about marketing

Three Critical Reflections All Mentors Should Consider

Last updated: 07/13/2020

placeholderIt's fair to say that 2020 has been a year of reexamination. Personallplaceholdery, recent global events have led me to reexamine a number of my identities. First,...

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6 Reasons Improving This Leadership Skill Should Be Your Top Priority

Last updated: 07/10/2020

As a leader, directing and delegating may come naturally, but listening has become a lost art. Perhaps it's because we're all running in high gear, productivity is paramount,...

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Seven Things You Should Say to Your Team More Often to Inspire Them

Last updated: 07/09/2020

As a leader,knowing how to communicate with your team is essential to your organization's success. Your ability to say the right thing at the right time can prove truly...

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Five Storytelling Tips to Better Communicate Your Brand Message

Last updated: 07/04/2020

I've been reading a lot about storytelling again because as the world shifts, so does the way companies need to talk about what outcome and experience they offer. When...

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5 Steps on How to Start a Business and Get It to Market, Quick and Lean

Last updated: 07/02/2020

You’ve had a great business idea, you’ve already developed your target customer and determined the size of your market, and now you need to figure out how to reach your clients....

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How Do Other People Experience You? These 4 Things Determine Your Leadership Profile

Last updated: 06/30/2020

Leadership, at its core, isn't about you. It's about how effective you are at unleashing other people. So says Frances Frei, the TED talker and Harvard Business School Professor...

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How to Keep 'Pandemic Productivity' Going for Your Business

Last updated: 06/25/2020

Despite the intrinsic challenges Covid-19 has brought upon the global workforce, many found their productivity levels bounced back after they adapted to their new normal, and in...

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The Biggest Mistakes Marketers Make on Social Media

Last updated: 06/23/2020

Starting out at any job means that you’ll definitely make mistakes. You won’t be familiar with many of the unspoken rules or you won’t know about what sources to trust. You’ll...

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How to Match Your Startup to the Market Opportunity Lifecycle

Last updated: 06/13/2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for...

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How to Build a Brand Story That Buyers Emotionally Connect With

Last updated: 06/12/2020

While having a great product or quality service is undeniably important, these aren’t necessarily the things that will win you loyal customers. More often than not, buyers are...

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