Articles about marketing


How can you create a B2B content marketing strategy?

Last updated: 11/25/2020

Effective marketing is the key to make your brand a success in the cut-throat competitive market. Marketers tackle creative demands, channel decisions, promotions, budget...

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7 ways technology is helping small businesses during COVID-19

Last updated: 11/24/2020

When COVID-19 began to take hold in March, small businesses were among the first to feel the effects. Many, however, were quick to find that the flexibility of being a small...

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How Can Strategic Marketing Help You Grow Your Organization in 2021?

Last updated: 11/22/2020

How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event...

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5 Email Marketing Tips to Help You Make the Most of Your Marketing Budget

Last updated: 11/18/2020

Law 5 Email Marketing Tips to Help You Make the Most of Your Marketing Budget In our modern world, over 306 billion emails get sent each day. This constant email traffic creates...

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The Mindset That is Changing the Future of Work

Last updated: 11/14/2020

The most common mistake entrepreneurs make is that they get hung up on how they're going to do something. They then hit a roadblock when they realize they don't have the...

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5 Fresh Content Ideas for Your Personal Brand

Last updated: 11/12/2020

The idea of "The Brand Called You" was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, "We are CEOs of our own...

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If Running Your Business Feels Hard, You're Doing it Right. Here's Why

Last updated: 11/09/2020

I hear my friends and colleagues frequently proclaim that they enjoy being challenged. It makes sense. After all, challenge leads to learning and growth. So if you want to learn...

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What marketers need to know about authenticity in influencer marketing

Last updated: 11/07/2020

“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said...

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5 Underused Ways to Get Better Content Ideas

Last updated: 11/07/2020

To find great ideas you should put yourself in the shoes of your buyer’s persona and think like your customer. That’s good advice but it’s not as easy as it sounds. You can’t...

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Follow these 3 steps to reduce stress and manage your business during uncertainty

Last updated: 11/04/2020

Business Insider Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Login An icon of the world globe, indicating different...

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