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3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

5 Marketing Tactics You Can Do Even Before You Have a Product

5 Marketing Tactics You Can Do Even Before You Have a Product

My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...

Call Tracking: A Key Component in Campaign Marketing Analytics

Call Tracking: A Key Component in Campaign Marketing Analytics

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking...

3 Marketing Lessons From Gen-Z's Favorite Brands

3 Marketing Lessons From Gen-Z's Favorite Brands

As the first generation that's fully digitally native, Gen-Zers -- those born between 1996 to 2012 -- take the center stage in online shopping. Gen-Z's spending powerhas reached...

Is Your Marketing Working? Good Data Correlation Will Tell You

Is Your Marketing Working? Good Data Correlation Will Tell You

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation.   Data correlation is a...

How Customer Personas Fuel Good Content

How Customer Personas Fuel Good Content

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...

3 Questions to Answer Before Investing More Into Your Marketing Budget

3 Questions to Answer Before Investing More Into Your Marketing Budget

It's tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money...

Why Your Company Needs Art Direction

Why Your Company Needs Art Direction

Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...

9 essential skills to game up your digital marketing - The Crowdfire blog

9 essential skills to game up your digital marketing - The Crowdfire blog

The Crowdfire blog Posted by Jessica Robinson Jeff Bezos once correctly quoted, “It is hard to find businesses that do not sell online.” This quote is pretty much evident that...

Social Commerce Marketing Strategies for Brands | Accenture   

Social Commerce Marketing Strategies for Brands | Accenture   

In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless...

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation - Annuitas

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation - Annuitas

Spoiler alert:  The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and...