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5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

Do Your Customers Trust Your AI? | 7wData

Do Your Customers Trust Your AI? | 7wData

AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent...

Why metaverse marketing is bullshit—a Gen Zer explains what brands are doing wrong

Why metaverse marketing is bullshit—a Gen Zer explains what brands are doing wrong

The marketing industry loves chasing buzzwords. Everybody knows at least one campaign that had awful ROI, didn’t have great reach yet won tons of awards because it sounded...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

5 Marketing Tactics You Can Do Even Before You Have a Product

5 Marketing Tactics You Can Do Even Before You Have a Product

My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...

Call Tracking: A Key Component in Campaign Marketing Analytics

Call Tracking: A Key Component in Campaign Marketing Analytics

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking...

3 Marketing Lessons From Gen-Z's Favorite Brands

3 Marketing Lessons From Gen-Z's Favorite Brands

As the first generation that's fully digitally native, Gen-Zers -- those born between 1996 to 2012 -- take the center stage in online shopping. Gen-Z's spending powerhas reached...

Is Your Marketing Working? Good Data Correlation Will Tell You

Is Your Marketing Working? Good Data Correlation Will Tell You

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation.   Data correlation is a...

How Customer Personas Fuel Good Content

How Customer Personas Fuel Good Content

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...

3 Questions to Answer Before Investing More Into Your Marketing Budget

3 Questions to Answer Before Investing More Into Your Marketing Budget

It's tempting to sink large amounts of money into your marketing budget when sales lag or the economy drags and revenues drop. However, you may be throwing your money...

Why Your Company Needs Art Direction

Why Your Company Needs Art Direction

Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...

9 essential skills to game up your digital marketing - The Crowdfire blog

9 essential skills to game up your digital marketing - The Crowdfire blog

The Crowdfire blog Posted by Jessica Robinson Jeff Bezos once correctly quoted, “It is hard to find businesses that do not sell online.” This quote is pretty much evident that...