Last updated: 11/25/2020
Effective marketing is the key to make your brand a success in the cut-throat competitive market. Marketers tackle creative demands, channel decisions, promotions, budget...
Last updated: 11/24/2020
When COVID-19 began to take hold in March, small businesses were among the first to feel the effects. Many, however, were quick to find that the flexibility of being a small...
Last updated: 11/22/2020
How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event...
Last updated: 11/18/2020
Law 5 Email Marketing Tips to Help You Make the Most of Your Marketing Budget In our modern world, over 306 billion emails get sent each day. This constant email traffic creates...
Last updated: 11/14/2020
The most common mistake entrepreneurs make is that they get hung up on how they're going to do something. They then hit a roadblock when they realize they don't have the...
Last updated: 11/12/2020
The idea of "The Brand Called You" was introduced 10 years before Mark Zuckerberg launched the first version of Facebook. In it, Tom Peters states, "We are CEOs of our own...
Last updated: 11/09/2020
I hear my friends and colleagues frequently proclaim that they enjoy being challenged. It makes sense. After all, challenge leads to learning and growth. So if you want to learn...
Last updated: 11/07/2020
“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said...
Last updated: 11/07/2020
To find great ideas you should put yourself in the shoes of your buyer’s persona and think like your customer. That’s good advice but it’s not as easy as it sounds. You can’t...
Last updated: 11/04/2020
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