Articles about marketing

B2B Virtual Events: 12 Ways to Ensure Impact and Drive Topline Growth

Last updated: 09/25/2020

Traditionally, B2B sellers have relied heavily on tradeshows, user conferences, and other in-person interactions to launch products and services, generate leads, and nurture...

Read full article

4 Things Leaders Should Be Doing Right Now to Boost Mental Health

Last updated: 09/20/2020

Mental health in the pandemic is serious business, and not staying on top of it can seriously affect how your business performs. A recent study found that 53 percent of...

Read full article

6 Ways to Create a Culture of Innovation in a Virtual World

Last updated: 09/17/2020

Companies like Facebook, Twitter, Box, Slack, and Salesforce all say that employees can keep working remotely well into next year or even forever. We're seeing a sea-change...

Read full article

How you should adapt your social media strategy during COVID-19 - PR Daily

Last updated: 09/14/2020

Along with everything else in the world, COVID-19 has unquestionably upended social media. Usage has backed off slightly from the levels in America’s early lockdown phase—but...

Read full article

Should You Tap Into Personal Savings to Start a Business?

Last updated: 09/12/2020

Building a business takes money. If you’re starting a brick-and-mortar traditional business, it could take tens of thousands of dollars to get things rolling. If you’re dealing...

Read full article

4 Inventive Ways to Revitalize Your Remote Customer Relationships Using Video

Last updated: 09/11/2020

Umpqua Bank published a business resiliency study looking at how small and midsized businesses are adapting in 2020. The survey highlights both short-term changes made during...

Read full article

Why Digital Transformation is crucial for marketing and sales alignment

Last updated: 09/09/2020

Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to aligning internal organizations in marketing and sales (and...

Read full article

75% of Customers Unlikely to Use a Branded Hashtag to Promote Your Business - Small Business Trends

Last updated: 09/05/2020

Some 75% of customers say they are unlikely to post content with a branded hashtag from a company, according to Visual Objects. This comes at the heels of businesses are ramping...

Read full article

7 Things Employees Wish Bosses Would Start Doing--Immediately

Last updated: 09/04/2020

Lead 7 Things Employees Wish Bosses Would Start Doing--Immediately Want to be a better boss? I asked 1 million LinkedIn followers what they wish every boss would start doing,...

Read full article

When Business Becomes a Global Force for Good

Last updated: 08/31/2020

Entrepreneurs start businesses for a variety of reasons. Some want flexibility over their time, some want to make a life-changing sum of money, some want to be able to work from...

Read full article