As Russian troops have flooded into Ukraine’s borders for the past eight months—and with an ongoing mobilization of hundreds of thousands more underway—the Western world has...
02/09/2024
While most business run Facebook Ads, have you considered running TikTok Ads? TikTok is a marketing channel that too many business are overlooking. It’s proven phenomenally...
01/21/2024
A Coordinated Swatting Spree Is Targeting US Schools To revist this article, visit My Profile, then View saved stories . Close Alert Oct 6, 2022 7:00 AM A Coordinated Swatting...
01/20/2024
Every social media marketer’s dream is to discover an innovative brand-building technique. The Instagram business made this a reality by providing cost-effective and...
12/29/2023
“We want to create the kind of investor we needed when we set out to build our own companies,” Taavet Hinrikus, cofounder of early-stage investment fund Plural...
12/28/2023
Al Ries, known as the father of positioning, died on Oct. 7 at age 95. Along with his then-partner Jack Trout, Ries burst onto the advertising scene in the early 1970s with the...
12/26/2023
Taylor Swift’s new album Midnights will be released on Oct. 21—and her promotion, announcements, and merchandise prove she’s a business and marketing genius. Swift’s own...
12/24/2023
Brian Armstrong (@brian_armstrong) is the co-founder and chief executive officer of Coinbase. Founded in 2012, Coinbase is building the crypto economy—a more fair, accessible,...
12/19/2023
When Gina Cobb was diagnosed with a chronic autoimmune illness last year, it completely changed her life — and transformed her relationship with work. Cobb, 26, is a senior...
12/18/2023
Small business owners have a lot to grapple with, so tackling the climate crisis in a meaningful way can feel like too big a plough to push. Happily, there are ways to do it...
12/18/2023
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or...
12/13/2023
Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It...
12/11/2023