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Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation - Annuitas

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation - Annuitas

Spoiler alert:  The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and...

5 Things to Consider Before Hiring a Marketing Consultant

5 Things to Consider Before Hiring a Marketing Consultant

It seems you can't turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They're in your email inbox and Instagram DMs, claiming that...

7 Reasons Marketing Return On Investment is a Challenge

7 Reasons Marketing Return On Investment is a Challenge

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

Your To-Do List Is, in Fact, Too Long

Your To-Do List Is, in Fact, Too Long

Many of us end every day feeling disappointed that we didn’t accomplish as much as we wanted to do. Trying harder, long to-do lists, and beating ourselves up are common...

3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

Business owners and marketers have a tradition of pushing the boundaries of innovation. They're also known for thinking up new and unheard-of ways to drive product awareness and...

Data: A pot of gold for retailers | 7wData

Data: A pot of gold for retailers | 7wData

Everyone agrees: data is the pot of gold at the base of the digital rainbow. But what’s less recognised is that all data is not equal. To yield significant insights, data needs...

Council Post: How To Build A Cohesive Brand Experience Across Channels

Council Post: How To Build A Cohesive Brand Experience Across Channels

Consistency is everything in marketing, but it’s challenging to achieve. Brands are expected to be present on every channel, accessible from every type of device or platform,...

Artificial Intelligence And The Future Of Marketing | 7wData

Artificial Intelligence And The Future Of Marketing | 7wData

marketing is one of the areas of business operations where it is widely predicted that Artificial Intelligence (AI) will drive enormous change. In fact, a McKinsey study found...

6 tips to develop a video marketing strategy for small businesses - The Crowdfire blog

6 tips to develop a video marketing strategy for small businesses - The Crowdfire blog

As a small business owner, you have a complete set of responsibilities. Adding video marketing to your list of responsibilities is probably the last thing you want to do,...

5 Fundamental Principles That Guarantee Success

5 Fundamental Principles That Guarantee Success

Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that...