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Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

Your To-Do List Is, in Fact, Too Long

Your To-Do List Is, in Fact, Too Long

Many of us end every day feeling disappointed that we didn’t accomplish as much as we wanted to do. Trying harder, long to-do lists, and beating ourselves up are common...

3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

3 Distinct Qualities That Separate Growth Marketing From Traditional Marketing

Business owners and marketers have a tradition of pushing the boundaries of innovation. They're also known for thinking up new and unheard-of ways to drive product awareness and...

Data: A pot of gold for retailers | 7wData

Data: A pot of gold for retailers | 7wData

Everyone agrees: data is the pot of gold at the base of the digital rainbow. But what’s less recognised is that all data is not equal. To yield significant insights, data needs...

Council Post: How To Build A Cohesive Brand Experience Across Channels

Council Post: How To Build A Cohesive Brand Experience Across Channels

Consistency is everything in marketing, but it’s challenging to achieve. Brands are expected to be present on every channel, accessible from every type of device or platform,...

Artificial Intelligence And The Future Of Marketing | 7wData

Artificial Intelligence And The Future Of Marketing | 7wData

marketing is one of the areas of business operations where it is widely predicted that Artificial Intelligence (AI) will drive enormous change. In fact, a McKinsey study found...

6 tips to develop a video marketing strategy for small businesses - The Crowdfire blog

6 tips to develop a video marketing strategy for small businesses - The Crowdfire blog

As a small business owner, you have a complete set of responsibilities. Adding video marketing to your list of responsibilities is probably the last thing you want to do,...

5 Fundamental Principles That Guarantee Success

5 Fundamental Principles That Guarantee Success

Have you ever found yourself either marveling at someone else’s success or emotionally breaking down, wondering why your time hasn’t come yet? Maybe you’ve told yourself that...

If you listen to neuroscience, you'll want to rethink your social media marketing.

If you listen to neuroscience, you'll want to rethink your social media marketing.

When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...

Top 5 food and beverage marketing ideas you need to know about now

Top 5 food and beverage marketing ideas you need to know about now

Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and...

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...

How to Implement a Growth Marketing Strategy for your Online Business

How to Implement a Growth Marketing Strategy for your Online Business

Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing...