Articles about marketing


7 Keys To Effective Leadership In Our New Normal

Last updated: 08/30/2020

If 2020 has taught us anything, it's that leadership in today's world requires a wide range of soft skills. Employees don't want to work for inauthentic  founders, executives,...

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How to Weave More Empathy Into Your Marketing for Better Connections With Potential Buyers

Last updated: 08/29/2020

Here’s an example scenario I’m sure you’re familiar with: You walk into a shop prepared to buy. This time, it’s organic moisturizing soap. You already know what you want and...

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5 Reasons Why Influence Is More Important Than Brand Awareness

Last updated: 08/29/2020

Many have a misplaced focus on , but brand awareness alone does not create conversions and sales. More importantly, it doesn't guarantee them.  Let’s use Toys "R" Us as an...

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4 Key Strategies Small Retailers Need for a Healthy Business

Last updated: 08/29/2020

The retail landscape is ever-changing and evolving. Trends come and go, and the marketplace continues to stay highly competitive. Retailers must have a clear plan in place to...

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Why Employee Engagement is the New Content Marketing Strategy

Last updated: 08/24/2020

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will...

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Why Cheap SEO Costs Too Much

Last updated: 08/23/2020

We are in a recession. Every organization is looking for ways to spend less money, and to spend the money they have more efficiently. History is repeating itself for many in...

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5 Skills the Best Leaders Need in Times of Disruption

Last updated: 08/21/2020

His job is to sell meat. Millions of pounds of it every month. The division he leads inside a Fortune 500 company was having a great year. But then an invisible virus started to...

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Modern Business Models Will Drive the Post-Pandemic World

Last updated: 08/21/2020

In the face of a global health and economic crisis, many traditional companies have suffered tremendous losses, and some have shuttered their doors. Those that heavily rely on...

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4 Critical Ways to Be a Better Leader This Year

Last updated: 08/18/2020

All leaders experience the pressure of day-to-day work. But they also know the importance of strategic work. The biggest problem is that typically, the day-to-day work gets...

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How to Make Your Content Marketing Inclusive

Last updated: 08/16/2020

In July, more than 200 companies paused their advertising on Facebook. These companies include Adidas, Clorox, Verizon, Unilever, Diageo and even Starbucks, Facebook’s...

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