Articles about marketing


How to Make Negative Feedback Work For You

Last updated: 07/24/2020

At its core, feedback is meant to be helpful. In practice, receiving feedback is stressful. We dread those annual reviews. Once the day arrives, we tense up, our palms sweat and...

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Want to Really Help Others? Talk About Your Failures, Not Successes

Last updated: 07/23/2020

Experience is often the best teacher: Lessons learned are often the best lessons; the more painful the lesson, the better the learning. But you can learn some of those lessons...

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5 Steps To Prepare for the Close-Open-Close Economy

Last updated: 07/23/2020

The  coronavirus pandemic is putting a uniquely difficult strain on business leaders. How should they operate and plan for an economy shaped like an accordion? Like an...

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5 Tips for Communicating with Employees During a Crisis

Last updated: 07/15/2020

To understand how leaders can communicate effectively during a crisis like the current one, the authors sent a 12-question assessment to employees in 10 for-profit,...

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Starting a Digital Business? Here Are Common Pitfalls to Avoid

Last updated: 07/14/2020

Starting an online business requires some planning. An entrepreneur needs to gauge demand, understand how SEO and digital ads work and know how to acquire customers...

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Three Critical Reflections All Mentors Should Consider

Last updated: 07/13/2020

placeholderIt's fair to say that 2020 has been a year of reexamination. Personallplaceholdery, recent global events have led me to reexamine a number of my identities. First,...

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6 Reasons Improving This Leadership Skill Should Be Your Top Priority

Last updated: 07/10/2020

As a leader, directing and delegating may come naturally, but listening has become a lost art. Perhaps it's because we're all running in high gear, productivity is paramount,...

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Seven Things You Should Say to Your Team More Often to Inspire Them

Last updated: 07/09/2020

As a leader,knowing how to communicate with your team is essential to your organization's success. Your ability to say the right thing at the right time can prove truly...

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Five Storytelling Tips to Better Communicate Your Brand Message

Last updated: 07/04/2020

I've been reading a lot about storytelling again because as the world shifts, so does the way companies need to talk about what outcome and experience they offer. When...

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5 Steps on How to Start a Business and Get It to Market, Quick and Lean

Last updated: 07/02/2020

You’ve had a great business idea, you’ve already developed your target customer and determined the size of your market, and now you need to figure out how to reach your clients....

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