Articles about marketing


Why Cheap SEO Costs Too Much

Last updated: 08/23/2020

We are in a recession. Every organization is looking for ways to spend less money, and to spend the money they have more efficiently. History is repeating itself for many in...

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5 Skills the Best Leaders Need in Times of Disruption

Last updated: 08/21/2020

His job is to sell meat. Millions of pounds of it every month. The division he leads inside a Fortune 500 company was having a great year. But then an invisible virus started to...

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Modern Business Models Will Drive the Post-Pandemic World

Last updated: 08/21/2020

In the face of a global health and economic crisis, many traditional companies have suffered tremendous losses, and some have shuttered their doors. Those that heavily rely on...

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4 Critical Ways to Be a Better Leader This Year

Last updated: 08/18/2020

All leaders experience the pressure of day-to-day work. But they also know the importance of strategic work. The biggest problem is that typically, the day-to-day work gets...

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How to Make Your Content Marketing Inclusive

Last updated: 08/16/2020

In July, more than 200 companies paused their advertising on Facebook. These companies include Adidas, Clorox, Verizon, Unilever, Diageo and even Starbucks, Facebook’s...

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Seven Ways to Turn Your Invention Into A Money Tree

Last updated: 08/15/2020

Do you have an invention that you believe is worth a million dollars? In fact, it could be worth much more than that, if you are able to use it to kickstart a successful...

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Three Simple and Meaningful Ways to Support Working Parents During Covid

Last updated: 08/15/2020

Before Covid-19, however, the working world and the parenting world were primarily kept separate. When we show up to the office, we often forget the people sitting next to us...

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Turn the Curious into Customers: How to Market Your New Business

Last updated: 08/14/2020

There is no one-size-fits-all marketing strategy for businesses. Your product and target customers aren't the same as everyone else's, so why would you promote them in the same...

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How to Conduct a Small Business Brand Audit

Last updated: 08/11/2020

Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of...

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Customer Experience Will Determine the Success of Your Company

Last updated: 08/10/2020

It's no secret that successful companies are the ones with satisfied customers. But while many executives claim to understand the importance of customer experience (CX), it...

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