Articles about marketing


How Leading Companies Are Innovating Remotely

Last updated: 12/17/2020

Even as their employees work remotely, some businesses are successfully innovating by taking specific steps to create customer value. The “new normal,” the “next normal,” and...

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5 Social Media Marketing Mistakes You Need to Avoid

Last updated: 12/14/2020

When I first got into , it was long enough ago that a lot of people said the internet would just be a fad. Several years later, when started to become a thing, most people said...

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A Growth Mindset Is Powerful, but Only if You Know How to Use it

Last updated: 12/08/2020

Carol Dweck's seminal book Mindsetand her decades-long research at Stanford University have made a company's mindset the focal point of how companies will compete in uncertain...

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What is Video Search and How Can it Help Your Business?

Last updated: 12/03/2020

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Studying how people use video search to find the content they want...

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Is your workspace going to deliver maximum value?

Last updated: 12/02/2020

This Small Business Saturday, we’re helping small business owners navigate what kind of business to launch, how to write a business plan, and how to set up a workspace that...

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Why Every Product Needs a Great Brand Story

Last updated: 12/01/2020

As an advertising executive who's spent the past few decades at the pinnacle of the marketing food chain, I have heard this tedious inquiry, this confident dismissal of brand...

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Three workspace attributes that improve employee productivity

Last updated: 12/01/2020

This Small Business Saturday, we’re helping small business owners navigate what kind of business to launch, how to write a business plan, and how to set up a workspace that...

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People Who Avoid These 5 Common Phrases Have Extremely High Emotional Intelligence

Last updated: 11/27/2020

I met the wife of a crew member for the first time at his funeral. When I introduced myself, I could tell she was glad I came. I meant well. I was trying to say he was a...

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How to Do Inclusive Content That Helps Your Audience and Business

Last updated: 11/25/2020

High-Level Strategy / Audience and personas / Content Marketing World / Content strategy for marketers / Examples How to Do Inclusive Content That Helps Your Audience and...

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How to Convert a Stranger Into a Loyal Client

Last updated: 11/25/2020

How to Convert a Stranger Into a Loyal Client Creating loyal customers means there has to be some sort of reward for them.  Loyal customers need a reason to come back and to...

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