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What is Google Data Studio and how you can use it

What is Google Data Studio and how you can use it

Analytics has always been a challenge for marketers.  Data can be confusing, overwhelming and, difficult for the ordinary human to understand and decipher.  In many cases,...

Why You Should Try to Write Articles for a Large Publication

Why You Should Try to Write Articles for a Large Publication

I realize how meta this is, writing an article for a large publication about why you should write articles for a large publication. Now that we got that out of the way,it's...

How To Deliver a Successful Product Launch

How To Deliver a Successful Product Launch

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....

How Marketing Leaders Can Prepare for a Recession

How Marketing Leaders Can Prepare for a Recession

All signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes...

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

Do Your Customers Trust Your AI? | 7wData

Do Your Customers Trust Your AI? | 7wData

AI offers up a mixed bag of risks and advantages. Here’s what your customers expect when you use it. The use of Artificial Intelligence (AI) is becoming more and more prevalent...

Why metaverse marketing is bullshit—a Gen Zer explains what brands are doing wrong

Why metaverse marketing is bullshit—a Gen Zer explains what brands are doing wrong

The marketing industry loves chasing buzzwords. Everybody knows at least one campaign that had awful ROI, didn’t have great reach yet won tons of awards because it sounded...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

5 Marketing Tactics You Can Do Even Before You Have a Product

5 Marketing Tactics You Can Do Even Before You Have a Product

My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...

Call Tracking: A Key Component in Campaign Marketing Analytics

Call Tracking: A Key Component in Campaign Marketing Analytics

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking...