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5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

21 Clever Marketing Campaings From the World’s Top Brands

21 Clever Marketing Campaings From the World’s Top Brands

It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers,...

Relating To Others Is Critical In Social Media

Relating To Others Is Critical In Social Media

My Thanksgiving was pretty enlightening. I will probably be fired from my family for writing this, so I hope there is someone out there willing to adopt me! The holiday began...

H1 vs H2 vs H3: What are Heading Tags and How to Use Them?

H1 vs H2 vs H3: What are Heading Tags and How to Use Them?

When creating content for your website, you want it to be scannable and easy to read.  If you have nothing but giant blocks of text, it’s harder for users to dive in and start...

5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

What is burnout and why does it matter?

What is burnout and why does it matter?

As awareness about the impact of the workplace on mental health grows, conversations about the office environment are increasingly putting wellbeing at the centre. One of the...

Types of Content Writing: 10 Simple And Effective Types Of Content

Types of Content Writing: 10 Simple And Effective Types Of Content

Did you know there are different types of content writing? Types of content writing involve researching, digesting, composing, and editing a writing piece for a blog, website,...

How to Create Engaging Long-Form Content That Keeps People Reading

How to Create Engaging Long-Form Content That Keeps People Reading

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read —...

What is Social Commerce and Why Should Your Brand Care?

What is Social Commerce and Why Should Your Brand Care?

Social commerce is what happens when savvy marketers take the best of eCommerce and combine it with social media. This blog post may be titled “What is social commerce?,” but...

Social media influences the mainstream media

Social media influences the mainstream media

Many recent papers have shown that social media has changed society, but the power of Twitter goes far beyond its impact on its users. This column reports on a new research...

10 Tips for a Successful Recruiting Strategy

10 Tips for a Successful Recruiting Strategy

A successful recruiting strategy enables businesses to discover and hire new talent. Whether your company is experiencing average turnover or adding new positions because of...

The Marketing Research Process Explained in 6 Steps

The Marketing Research Process Explained in 6 Steps

If you operate a business, you likely already realize that constant change is something you need to be prepared for. This applies to most aspects of your business, but none more...