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5 PPC Advertising Lessons From A B2B Growth Marketer

5 PPC Advertising Lessons From A B2B Growth Marketer

As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two years ago, I had no...

What is the Digital Marketing funnel and how to create one

What is the Digital Marketing funnel and how to create one

As much as Digital Marketing offers countless benefits to companies when it comes to impacting the consumer, it is essential to stay informed about the main concepts and...

How Marketing Leaders Can Prepare for a Recession

How Marketing Leaders Can Prepare for a Recession

All signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes...

How TikTok's Search Algorithms Power Content Discovery

How TikTok's Search Algorithms Power Content Discovery

Until recently, knowing how TikTok’s search algorithms worked was as unlikely to help you earn money as knowing how to sew buttons on eggs. But in the past month, TikTok has...

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

Battle for Second Screen Eyeballs Has Been Won by Social Media - Advertising Week

It’s been nipping at its heels for some time now but advertising can no longer silo social media, by delegating its running to junior employees. And nor should it want to. As a...

How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

The research was carried out to mark the tenth anniversary of 99nonprofits, the company's decade-long 'design for good' programme that has provided more than $300,000 in...

Why Your Site Loses Rank When it has the Most Backlinks

Why Your Site Loses Rank When it has the Most Backlinks

You’ve spent weeks (maybe even months) migrating or updating your company website. It’s well-optimized and has a strong backlink profile.  And then you see Google is ranking...

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...

How to Make Your Social Outreach More Genuine and Organic

How to Make Your Social Outreach More Genuine and Organic

Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity. With all of the social and political...

What Brands Can Learn From Retail Media

What Brands Can Learn From Retail Media

Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...