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My best tips on how to manage Google advertising for a small business

My best tips on how to manage Google advertising for a small business

11 min read My best tips on how to manage Google advertising for a small business As a PPC expert, I know how difficult it is to create a PPC campaign from scratch. Especially...

12 WordPress site settings that are critical to your SEO success

12 WordPress site settings that are critical to your SEO success

WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re...

How can brick-and-mortar retailers compete against e-commerce brands?

How can brick-and-mortar retailers compete against e-commerce brands?

E-commerce is sweeping the global markets at an extremely fast pace. According to a Statista digital market outlook analysis, U.S. e-commerce revenue has been gradually growing...

How Brands Can Use AI For Strategy Work

How Brands Can Use AI For Strategy Work

Very few things live up to the hype, but AI just might. If the Internet drove the last 25 years of marketing and branding, AI will likely drive the next 25. It will underpin...

Google Ads Audience Targeting: All 15 Options Explained

Google Ads Audience Targeting: All 15 Options Explained

When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are...

Strategies for Beating Recession Blues / PromoJournal - From Good to Great

Strategies for Beating Recession Blues / PromoJournal - From Good to Great

I don’t know about you, but we’ve been very busy. Our clients came out of the pandemic mostly intact and realized all their materials and promotional items were old and out of...

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started

Social Media Analytics: A Guide To Get Started Learn more about your social media marketing and advertising efforts with social media analytics. SEJ STAFF Content Writer at...

Lead Magnet Ideas: How to Boost Conversions | Expert Market

Lead Magnet Ideas: How to Boost Conversions | Expert Market

Free shipping – 1% Worksheet – 1% If you're looking for a long-term relationship with your prospects, I'd advise you to go with an eBook. It's easy to digest and gives prospects...

How to define SERP intent and 'source type' for better analysis

How to define SERP intent and 'source type' for better analysis

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP...

How to Build a Targeted Multicultural Marketing Campaign in Three Easy Steps - Advertising Week

How to Build a Targeted Multicultural Marketing Campaign in Three Easy Steps - Advertising Week

There’s some big news in the marketing world that you may have missed: the U.S. multicultural population is growing even faster than previously realized. That’s according to...

Coding and Marking Systems and Solutions - Global Market Trajectory & Analytics

Coding and Marking Systems and Solutions - Global Market Trajectory & Analytics

Coding and Marking Systems and Solutions - Global Market Trajectory & Analytics Report Recently Viewed Products Global Coding and Marking Systems and Solutions Market to Reach...

How Screen Printing Constantly Evolves to Fit an Ever-Changing World

How Screen Printing Constantly Evolves to Fit an Ever-Changing World

Screen printing is a wide, diverse industry. From its start in the Song Dynasty to its current variations, the trade has taken on a whole new look. But what is screen printing?...