Latest Articles


Rebranding Strategies: A Step-By-Step Approach for Professional Services

Last updated: 02/12/2021

There are many reasons why a professional services firm might consider rebranding. Most of them are firmly rooted in a need toreposition the firm in the marketplace.  It could...

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The Power of Event Hashtags and How to Gain Traction With Yours

Last updated: 02/12/2021

It’s safe to say that conferences and other live events are where it’s at if you want to make connections in your industry and establish your brand’s presence. They’re a great...

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Make Print Powerful by Sharing Your Memories of Print

Last updated: 02/11/2021

To help print thrive, we must find ways to share our personal stories about print with those outside the industry. Emotional stories and vivid, life-changing memories remind...

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3 Tips to Re-Engage With Isolated Consumers

Last updated: 02/11/2021

It’s been a turbulent past year, and isolated consumers stuck at home because of the expect a more personalized approach. The time for experimenting with digital is over. Gone...

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Can’t-Miss Promo Product Markets for 2021 – SnugZ Blog

Last updated: 02/11/2021

After the ups and (way too many) downs of 2020, professionals in the promotional products industry are feeling unsure of which products will be trending in 2021—and of where to...

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5 Ways To Organize Your Social Media Marketing Strategy

Last updated: 02/11/2021

Law 5 Ways To Organize Your Social Media Marketing Strategy No matter what you want to promote on social media, you have to have a strategy. Having a social media marketing...

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3 tips to boost your digital marketing in 2021

Last updated: 02/11/2021

Sign up for our daily social media marketing newsletter today, free.   While 2020 wasn’t great from most perspectives, it was a banner year for digital marketing. As consumers...

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Constant Evolution Drives Continued Growth

Last updated: 02/10/2021

Color Ink, based in Sussex, Wis., is a family business that has never stopped evolving. From its original roots as an advertising agency in the 1970s, to the decision in the...

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Hot Markets for Printing in 2021 Report Available

Last updated: 02/10/2021

Noted printing industry researcher and analyst Vincent Mallardi has been tracking U.S. print buying demand annually for more than four decades. His newly published "Hot Markets...

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Spring branded apparel trends

Last updated: 02/10/2021

Spring is just around the corner. That means now is the perfect time to choose apparel promo items to heat up your marketing. Our merchandising department keeps its finger on...

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