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Everyone Has Reusable Drinkware – Now What?

Everyone Has Reusable Drinkware – Now What?

As the drinkware market becomes saturated, it’s crucial to inspire end-users to keep and use their branded water bottles time and again. When that branded drinkware given out...

Data-driven attribution: How to think about Google's default attribution model

Data-driven attribution: How to think about Google's default attribution model

Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further away from the conversion and play a...

How to attract your ideal customers with quality content

How to attract your ideal customers with quality content

Search engine optimization (SEO) and content marketing often work together to help businesses grow organically. You probably know how powerful the combo is and what great...

Planning Vs. Reality - 5 Typical Ecommerce Positioning Challenges - DigitalMarketer

Planning Vs. Reality - 5 Typical Ecommerce Positioning Challenges - DigitalMarketer

Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. You know exactly...

The Importance of Positive Emotional Connections With Customers

The Importance of Positive Emotional Connections With Customers

Today’s customers want to be satisfied, that’s true. But there’s something else they crave even more: emotional connection. Customers are more likely to be loyal to a brand if...

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

Seven Ways to Incorporate Evergreen Content Into Your Social Media Strategy

The quality not the quantity of your posts should always be your primary focus when crafting social media content, but it’s not always easy to generate a steady stream of strong...

9 Tactics Brands Can Learn From Instagram Celebrities

9 Tactics Brands Can Learn From Instagram Celebrities

Strategy 9 Tactics Brands Can Learn From Instagram Celebrities It’s hard to deny that celebs are good at social. But why is that? Here are 9 tried and true tactics that brands...

Four Inexpensive Marketing Ideas For A New Blog

Four Inexpensive Marketing Ideas For A New Blog

Starting a website is overwhelming but always exciting. I love that stage when you feel those ideas flowing and you start setting yourself some goals and building task...

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

Tips for Students who want to be #SocialMedia Pros

Tips for Students who want to be #SocialMedia Pros

A few weeks ago a recent college grad in NYC emailed me about a career in social media. She’s renting the same room I first rented when I made the big move from Miami to NYC,...

The Metaverse Is an Opportunity for Digital Textile Printers

The Metaverse Is an Opportunity for Digital Textile Printers

AS TRADESHOWS, CONFERENCES, and IRL events continue to heat up, so do brands and companies jumping on the Web 3.0 wagon in the digital world. Most likely, before you even had a...

Social Media is Still the Best Marketing Strategy for Your Small Business

Social Media is Still the Best Marketing Strategy for Your Small Business

It’s no secret that social media is one of the most powerful marketing tools available to businesses today, both large and small. In fact, a recent publication from LinkedIn...