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Why Declining Organic Reach on Social Media is Not a Bad Thing

Why Declining Organic Reach on Social Media is Not a Bad Thing

The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became...

3 branding lessons from Lucky Charms’ unicorn and others

3 branding lessons from Lucky Charms’ unicorn and others

If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures. General Mills is capitalizing on that love by adding the fictional...

This Education Start-Up Takes Cues From Office Design

This Education Start-Up Takes Cues From Office Design

Is it a school, an office, or a bit of both? If it weren’t for the student art projects covering the walls, visitors at AltSchool Union Square might believe that they’d stepped...

This Simple Diagram Will Help You Tell Better Brand Stories

This Simple Diagram Will Help You Tell Better Brand Stories

Tell someone to write a poem, and chances are, they'll freeze up. Tell someone to write a haiku, however, and we bet they'll bang one out in less than 10 minutes. The reason:...

3 Mistakes You’re Making with Your Personal Brand on Social Media, and What to Do Instead

3 Mistakes You’re Making with Your Personal Brand on Social Media, and What to Do Instead

Fact: Everybody has a personal brand, whether they want one or not. Of course, “personal brand” is just a fancier, buzzword-ier way of saying “identity.” (Thank Fast Company...

The Best Brands Are The Ones That Build “Belonging”

The Best Brands Are The Ones That Build “Belonging”

The Best Brands Are The Ones That Build “Belonging” Companies that can help their customers remake the social fabric have an enormous opportunity. [Photo: Apple] By Sebastian...

7 Social Media Marketing Questions I Get Asked the Most, Answered

7 Social Media Marketing Questions I Get Asked the Most, Answered

I get bombarded with questions about social media all the time. In Walmart. The school pick-up line. Church. Social media is what I’m known for. Last month, a good friend of...

7 ideas for social media posts

7 ideas for social media posts

For your audience to be engaged, they need to know, like and trust you. Keeping your following involved is a great way to build a community of fans for your brand. What are...

Will Instagram Be The Number One Platform From a Visual Content Perspective?

Will Instagram Be The Number One Platform From a Visual Content Perspective?

I have this curiosity to look for every top social network app on iOS and see where they categorize themselves in the App Store. I’ve heard the idea that Facebook is not a...

Trends in Wild Format Digital Printing

Trends in Wild Format Digital Printing

If wrapping your car seems too ambitious, go for personalising something smaller with your look. This motorcycle helmet has been customised with digital print technology. The...

4 lead generation techniques to make your website a lead magnet

4 lead generation techniques to make your website a lead magnet

Generating continuous leads is the lifeline of a business. It is imperative to generate “quality leads” in the world of educated buyers.  According to a report from Hubspot, 63...

CMO roundtable: How machines will make or break your customer engagement success

CMO roundtable: How machines will make or break your customer engagement success

At this Sitecore sponsored event, marketing and CX leaders discuss how they're working to personalise customer experiences, the role of data strategy and analytics in their...