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Digital Media Continues to Evolve | DPS Magazine

Digital Media Continues to Evolve | DPS Magazine

The availability of the right substrates is integral to a successful print environment. Many print providers that may have taken this for granted certainly do not anymore,...

Executive Personal Branding: The Ultimate Guide for Success

Executive Personal Branding: The Ultimate Guide for Success

Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce...

Marketing in the metaverse is ready for takeoff - SmartBrief

Marketing in the metaverse is ready for takeoff - SmartBrief

We’re in the midst of a second chance for a second life. (Though, thatSecondLifenever went away.) The early part of the coronavirus pandemic made staying home and conducting...

B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience

B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience

To help your brand identify what customers want and better serve them, read on for examples from L'Oréal, Temple University, and an amusement park. This article was originally...

The Beginner's Guide to Keyword Density

The Beginner's Guide to Keyword Density

When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine...

Visual Branding and Storytelling

Visual Branding and Storytelling

Learn how to connect the visual elements of your brand to your authentic story. Your visual identity (which includes your logo, photography, social posts, and website) is one...

How To Set Up And Market Your E-commerce Store With Google Merchant?

How To Set Up And Market Your E-commerce Store With Google Merchant?

How To Set Up And Market Your E-commerce Store With Google Merchant? by smoothsale | Apr 24, 2022 | Business Development | 0 comments Photo by kreatikar via Pixabay Attract the...

The Basics of Branding

The Basics of Branding

Sometimes it’s worthwhile to go back to the basics as a reminder of what we do, why we do it, and how best to explain it to someone else. This article serves as a reminder of...

B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers

B2B Marketing Transformation: How Marketers Can Go All-In On Digital-First Buyers

How can B2B marketers successfully go all-in on a digital-first strategy, and why is it more important today than ever? Our CEO and co-founder Lee Odden recently shared some of...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The social media app that requires its users to take daily photos has skyrocketed in popularity, thanks in part to not being competitor Instagram. This week, BeReal made it to...

Waving the flag for ‘anti-social brands’ – will BeReal be the answer to authentic social?

Waving the flag for ‘anti-social brands’ – will BeReal be the answer to authentic social?

It feels like a day doesn't go by without someone extolling the virtues of a more authentic social presence. Whether it's a photo dump on Instagram, or the "My taste in music is...

How to optimize account structure in an era of automation

How to optimize account structure in an era of automation

Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the...