Latest Articles


To drive value from your content, focus on trust, not traffic

Last updated: 02/10/2021

Here’s a word we don’t use in business too often: love. But maybe this is more important than our industry obsession with “traffic.” Read on. New research on America’s favorite...

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Why the Physical Workplace should NOT be the focal point of office design

Last updated: 02/10/2021

When companies introduce a workplace change, the physical office environment invariably gets the bulk of the attention. In the event of an organization moving to a new...

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4 Trends Workplaces Will Utilize in 2021 - Promo Direct

Last updated: 02/09/2021

As the year of the COVID-19 pandemic came to a close, we understood that there is no guarantee that the uncertainty ends. Businesses are still aware that there is a lot of work...

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Influencer Marketing Strategy Won't Work Without This One Key Ingredient

Last updated: 02/09/2021

The foundation for Influence on social media is followership. This tussle for followership has all but crippled the influencer marketing industry before it has fully taken off....

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Steep rise in demand for marketers with digital skills

Last updated: 02/09/2021

Marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers’ shift online. Digital roles in marketing are among the...

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Pandemic Drives Print-on-Demand Growth

Last updated: 02/09/2021

Prior to the pandemic, shopping from home was a common luxury. Now, for millions it has become a necessity. Because of that, e-commerce has been one of the inarguable success...

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6 Technology Companies Doing Digital Marketing Right

Last updated: 02/09/2021

With each year, technology digital marketing gets more competitive. In the marketing industry alone, each year sees anywhere from 30 percent to more than double the number of...

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How the Evolution of Video Content Will Influence Brand Visibility in 2021

Last updated: 02/08/2021

In 2021, videos will rule the online space more than ever. From brand videos to live videos and general video content, videos have received the greatest possible boost from...

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5 Major Benefits of Outsourcing Your Social Media Marketing

Last updated: 02/08/2021

Law 5 Major Benefits of Outsourcing Your Social Media Marketing No matter the industry you are in, social media is one of the most important tools in your marketing arsenal. Not...

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4 Reasons to Make Social Media Part of Your Digital Marketing

Last updated: 02/08/2021

In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person...

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