Latest Articles


Employee Content Enablement Is Expanding Brand Engagement

Last updated: 04/22/2021

Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and sharing IS social media… AND The...

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B2C marketing trends point to more messages, but improved relevance

Last updated: 04/22/2021

B2C messaging isn’t slowing down, but it is evolving. So says a new study from MessageGears, a marketing platform, and UpWave, a brand intelligence company, which looked at the...

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How to Forget the Competition with Consistency in Content Marketing

Last updated: 04/22/2021

Do you ever feel like an obsessed ex stalking your competition’s content? Did their Tweets get better engagement than yours this week? Are you still below them in the search...

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How to Prioritize SEO for the Greatest Business Impact

Last updated: 04/22/2021

It’s easy to stay busy with SEO activities. However, not every tactic will yield your desired results. This uncertainty can lead to a suboptimal effort and output. How can you...

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Council Post: Three Areas To Focus Your SEO In 2021

Last updated: 04/22/2021

Serial entrepreneur, best-selling author, and founder/CEO of SEO and top 5 digital marketing agency LSEO. The start of a new year is usually when people set goals and make...

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Help Clients Create Unique Customer Experiences

Last updated: 04/21/2021

Years ago when I was on the small initial team developing a brand new software product we hired someone to focus on integrating a help and learning system into the product. He...

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Council Post: Six Strategies To Make Your Campaigns Stand Out Using Email Marketing

Last updated: 04/21/2021

By Kevin Leyes, Chairman ofLeyes Empireand Founder and CEO of Leyes Media, an social media marketing and public relations agency, and VVS, an urban jewelry company. Email...

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Is Your Ecommerce Branding Up to Scratch

Last updated: 04/21/2021

Branding plays a huge role in how returning and potential customers perceive your eCommerce business. It’s not all about looking pretty – although it does help – it’s also about...

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5 Industries That Need a Customer Experience Overhaul and How They Can Do It

Last updated: 04/21/2021

What is your business to your customers? Is it your mission statement? Your product line? Your team? Despite what you may think, there is only one right answer here: it’s your...

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7 Tips to Improve Your Content Strategy

Last updated: 04/21/2021

For global marketers, keeping up with content consumption and development needs is often a never-ending and painful process. Regardless of whether the content is created...

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