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How to move from personal to personified advertising

How to move from personal to personified advertising

The cookie’s days are numbered. While consumers rejoice, media agencies have a headache. Or do they? Is this actually the opportunity to do it right and, well, future...

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

'Designing for good' actually works: the verdict from charities on the positive impact and value of branding

The research was carried out to mark the tenth anniversary of 99nonprofits, the company's decade-long 'design for good' programme that has provided more than $300,000 in...

Why Your Site Loses Rank When it has the Most Backlinks

Why Your Site Loses Rank When it has the Most Backlinks

You’ve spent weeks (maybe even months) migrating or updating your company website. It’s well-optimized and has a strong backlink profile.  And then you see Google is ranking...

What is digital advertising? 4 examples to use in your strategy

What is digital advertising? 4 examples to use in your strategy

Changes within society have marked the last few years in the way we relate. With technology increasingly present in our routine, we spend most of our time connected. Companies...

How to Make Your Social Outreach More Genuine and Organic

How to Make Your Social Outreach More Genuine and Organic

Brands that want to take a stand on social issues and connect with similar-minded customers must focus on one thing: authenticity. With all of the social and political...

What Brands Can Learn From Retail Media

What Brands Can Learn From Retail Media

Data is power in the world of business when used wisely. Data allows you to make smarter, more informed decisions about critical business matters, from store locations to...

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

21 Clever Marketing Campaings From the World’s Top Brands

21 Clever Marketing Campaings From the World’s Top Brands

It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers,...

Relating To Others Is Critical In Social Media

Relating To Others Is Critical In Social Media

My Thanksgiving was pretty enlightening. I will probably be fired from my family for writing this, so I hope there is someone out there willing to adopt me! The holiday began...

H1 vs H2 vs H3: What are Heading Tags and How to Use Them?

H1 vs H2 vs H3: What are Heading Tags and How to Use Them?

When creating content for your website, you want it to be scannable and easy to read.  If you have nothing but giant blocks of text, it’s harder for users to dive in and start...

5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...