5 colour trends set to make waves in 2023
The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures,...
05/06/2023
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Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips
Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of...
05/06/2023
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How brands can navigate today’s ‘messy’ consumer journeys
For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer....
05/01/2023
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How to Prepare: Brands, Social Media and the Holidays
Ah, to be in customer service at holiday time—really the first line of customer experience and brand reputation. In high school or college you may have taken a retail job during...
04/28/2023
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Why Bulk Content Creating For Social Media Saves You Time
I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on. Simply put, the process of bulk content...
04/28/2023
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6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for...
04/26/2023
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This day in search marketing history: March 9
In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links....
04/26/2023
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Branding the CFO
As readers of this newsletter are by now aware, a CFO has a constantly evolving list of responsibilities, ranging from the traditional forecasting and scenario planning to more...
04/25/2023
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No One Loves International Women's Day More Than Brands
No One Loves International Women's Day More Than Brands Feminism No One Loves International Women's Day More Than Brands Early reports show growing self awareness—we're no...
04/25/2023
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Character Building: The Untapped Power of Brand Icons
Every day, every minute, all over the world, hundreds of thousands of clever advertising people toil away in a never-ending search for brand differentiation. What makes us...
04/24/2023
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Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...
04/22/2023
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What Do Brands Need to Know About Millennial Parents? - Advertising Week
What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents. ...
04/22/2023
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