6 PPC Strategies To Focus On Now
PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for...
04/26/2023
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This day in search marketing history: March 9
In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links....
04/26/2023
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Branding the CFO
As readers of this newsletter are by now aware, a CFO has a constantly evolving list of responsibilities, ranging from the traditional forecasting and scenario planning to more...
04/25/2023
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No One Loves International Women's Day More Than Brands
No One Loves International Women's Day More Than Brands Feminism No One Loves International Women's Day More Than Brands Early reports show growing self awareness—we're no...
04/25/2023
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Character Building: The Untapped Power of Brand Icons
Every day, every minute, all over the world, hundreds of thousands of clever advertising people toil away in a never-ending search for brand differentiation. What makes us...
04/24/2023
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Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...
04/22/2023
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What Do Brands Need to Know About Millennial Parents? - Advertising Week
What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents. ...
04/22/2023
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4 creative recruitment campaigns from brands
Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of...
04/20/2023
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Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?
Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available...
04/16/2023
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5 Branding Tips For Small Businesses
Law 5 Branding Tips For Small Businesses As a small business, making yourself known can sometimes take work. Whether it is local competition or poor marketing, boosting your...
04/06/2023
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Streaming Delivers Better TV for Brands and Streamers Alike - Advertising Week
The Game of Thrones prequel, House of the Dragon, has claimed the Iron Throne. Accruing HBO’s largest single-day viewership for a series debut, the show’s success is, in part,...
04/04/2023
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Messaging in the Metaverse: The Potential for Brands
Metaverse is a word that seems to be on everyone’s lips these days—from Mark Zuckerberg to Chrissy Teigen to your own CEO—but what is it, why has it become such a buzzword, and...
04/03/2023
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