How To Bypass Big Brands Bidding Up Your Terms
Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This...
12/23/2022
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Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This...
12/23/2022
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of...
12/22/2022
Many factors contribute to the success of a company’s sustainability goals. Some important factors include understanding the value of recycled fiber in the sustainability supply...
12/19/2022
People have been reselling items for as long as they’ve been buying them. But the combination of climate change urgency, tightening personal budgets, and advanced e-commerce...
12/15/2022
Starlings fly out of a bush and over the West Wing of the White House at sunset on Jan. 22. (Jabin Botsford/The Washington Post) President Trump began the past workweek cutting...
12/11/2022
Stories are all over the place these days and many brands are staying far away from this new, trendy feature simply due to the amount of effort it takes to create a story that...
12/11/2022
When it comes to branded content, tout your organization sparingly for the best results. A recent Pressboard study of branded content revealed that although transparency is...
12/06/2022
In a world of instant gratification, technology, and machine learning, it’s never before been easier to craft media lists and send a media pitch. In a matter of seconds, you...
11/09/2022
A recent B2B International survey* of large businesses serving B2B markets has found optimism among marketers across the US and Europe, many of whom are focusing on brand as a...
11/01/2022
How Does the Instagram Algorithm Work? @cforsey1 Marketing | 4 Min Read To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the...
10/07/2022
Marketers are overestimating the effectiveness and value of digital media channels such as online video and social media compared to more traditional formats such as TV,...
10/06/2022
It’s also, in many ways, still a safe zone—a happy place to which we retreat to get away from the daily bombardment of frustrating news that clog our Facebook and Twitter feeds....
10/06/2022