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How to Create a Personal Brand That's Authentic and Effective

How to Create a Personal Brand That's Authentic and Effective

Although no one will see it on your resume, letterhead, or business card, you have a personal brand. To figure out what that brand is, start by asking co-workers, spouse,...

How to Create the Perfect Instagram Images to Sell Your Brand

How to Create the Perfect Instagram Images to Sell Your Brand

Photographs are emotional time machines: they transport us to places of which we’ve only dreamed, remind us of past experiences we long to recreate, and spark inspiration for...

3 branding lessons from Lucky Charms’ unicorn and others

3 branding lessons from Lucky Charms’ unicorn and others

If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures. General Mills is capitalizing on that love by adding the fictional...

3 Mistakes You’re Making with Your Personal Brand on Social Media, and What to Do Instead

3 Mistakes You’re Making with Your Personal Brand on Social Media, and What to Do Instead

Fact: Everybody has a personal brand, whether they want one or not. Of course, “personal brand” is just a fancier, buzzword-ier way of saying “identity.” (Thank Fast Company...

The Best Brands Are The Ones That Build “Belonging”

The Best Brands Are The Ones That Build “Belonging”

The Best Brands Are The Ones That Build “Belonging” Companies that can help their customers remake the social fabric have an enormous opportunity. [Photo: Apple] By Sebastian...

7 ideas for social media posts

7 ideas for social media posts

For your audience to be engaged, they need to know, like and trust you. Keeping your following involved is a great way to build a community of fans for your brand. What are...

4 Tips for Forming a Partnership with Your Employer Branding Counterparts

4 Tips for Forming a Partnership with Your Employer Branding Counterparts

The connection between a company's consumer brand (the brand a business puts forward to potential customers) and employer brand (the brand it puts forward to potential...

These Famous Tech Logos Have Hidden Messages. Can You Spot Them?

These Famous Tech Logos Have Hidden Messages. Can You Spot Them?

Logos are the "face" of a company. The best corporate logos have significant favorable impacts on bottom lines. From color, to image, to typeface selections, your company's logo...

How 'niche' lifestyle brands are increasing their mass market appeal

How 'niche' lifestyle brands are increasing their mass market appeal

A decade ago they were defined as ‘niche’, but today health and wellness brands have been catapulted into the mainstream thanks to the popularity of nutrient-rich diets and...

Why Brands Like Nascar Actually Love the Snapchat Redesign

Why Brands Like Nascar Actually Love the Snapchat Redesign

Consumers may not be big fans of Snapchat's redesign, but brands are another story. Nascar says that since the app's update, the number of viewers who watch its stories...

How Brands Use Hashtag Marketing to Increase Brand Awareness

How Brands Use Hashtag Marketing to Increase Brand Awareness

Did you know that using more than two hashtags in a tweet can negatively affect your engagement? But on Instagram, you can use up to 10 hashtags before you see a dip in...

Is Your Brand a Social Standard Bearer?

Is Your Brand a Social Standard Bearer?

Leaders are most often valued and respected for their knowledge, experience, passion, and vision. The most effective leaders also demonstrate a strong sense of responsibility,...