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Should Brands Be Allowed at Global Climate Talks?

Should Brands Be Allowed at Global Climate Talks?

In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year...

How brands can turn corporate social action into real action

How brands can turn corporate social action into real action

The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably...

Green card: How brands can connect with consumers in a changing climate

Green card: How brands can connect with consumers in a changing climate

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate –...

What Will Brands Gain From The Newest Advertising Channels?

What Will Brands Gain From The Newest Advertising Channels?

A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...

Social Media Logos: How To Use & Where To Download Them

Social Media Logos: How To Use & Where To Download Them

Social Media Social Media Logos: How To Use & Where To Download Them Social icons are a good way to connect with your audience and increase your followers, but they have...

How To Create A Personal Branding Action Plan

How To Create A Personal Branding Action Plan

Personal branding is more important than ever. It can help you get a job, attract more customers, or even make you a more valuable employee. In fact, leads generated by...

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

Purpose Should Be a Business Imperative, Not an Agency Awards Strategy

The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their...

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As you battle through the throng of keen shoppers at the mall this Thanksgiving, you’d be forgiven for thinking Black Friday is the same mega consumer event it ever was. But...

Fashion brands grapple with greenwashing: ‘It’s not a human right to say something is sustainable’

Fashion brands grapple with greenwashing: ‘It’s not a human right to say something is sustainable’

In Singapore at the start of the month, the Sustainable Apparel Coalition – a non-profit alliance that makes up over half the global apparel and footwear industry – convened for...

Livestream Shopping Delivers for Both Brands and Creators

Livestream Shopping Delivers for Both Brands and Creators

Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from...

B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity,...