If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may think it...
05/27/2022
A sleek new My Ad Center experience was announced today at Google’s annual I/O event. It provides users with a handful of options to control the messages being served across...
05/26/2022
Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become...
05/22/2022
In a Harvard Business Review article penned by American Entrepreneur Dan Pallotta, one short sentence succinctly captures the essence of branding: “Brand is everything, and...
05/17/2022
This month — amid the onslaught of ads for flowers, jewelry and other Mother’s Day gifts — an unexpected email might also hit your inbox: an offer to opt out. That might seem...
05/16/2022
I feel like I’ve lived my life on one stage or another. I started in theater, then I moved to film. The medium is different but the mode is the same: language, imagery, and...
05/14/2022
Imagine you're planning one of those epic cross-country road trips with your family. The group has picked out the various stops and activities along the way. And you've been...
04/26/2022
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving...
04/24/2022
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