Latest Articles


Before and After / PromoJournal - Pursuit of Purpose

Last updated: 05/12/2021

Answer this. Believe your answer. You’ll be well on your way to defining your competitive advantage, your value proposition and will become more successful at differentiating...

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63% of Small Businesses Say Automation Helped Them Endure COVID Pandemic

Last updated: 05/12/2021

Automation is helping businesses get through the ongoing challenges of the Covid-19 pandemic. 2 out of 3 workers say automation has helped them be more productive. 65% of...

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To a stable process in day-to-day business with process management

Last updated: 05/12/2021

One of the central tasks in process management is to analyse the causes of disruptive factors and to find solutions that keep the effects on the planned work procedures to a...

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Council Post: 15 B2B Technology Marketing Trends To Watch In 2021

Last updated: 05/12/2021

As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of...

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Four Ways to Use Interactive Content to Succeed at Virtual Tradeshows

Last updated: 05/12/2021

The pandemic has affected almost every aspect of our lives, including the way we present and market our products and services. Industry events and tradeshows have been hit...

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7 Ways to Improve SEO on Your WordPress Site

Last updated: 05/11/2021

Chances are that right now, you’re reading this while attempting to improve SEO on your WordPress website. Am I right? Are you looking for other ways to improve your WordPress...

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Want To Create Customer Loyalty? Make The Customer An Owner.

Last updated: 05/11/2021

There is a difference between a repeat customer and a loyal customer. Repeat customers come back for reasons such as lower prices and convenient locations. Loyal customers come...

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Automation can free up creative teams to solve business problems

Last updated: 05/11/2021

Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? The...

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The Sign Industry Should Remain Vigilant with COVID-19 Cases Rising

Last updated: 05/11/2021

THIS EXPRESSION MAY SEEM strange with summer at our doorstep. Used primarily in the military or by aficionados of Call of Duty, it means, “be cool, but remain alert to potential...

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The True Impact of Social Analytics on B2B Funnels

Last updated: 05/11/2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. It's a near-supernatural, multi-layered vortex that pulls in leads from the wider world,...

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