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Why Third Parties Are Taking an Interest in Your Client’s Website Security

Why Third Parties Are Taking an Interest in Your Client’s Website Security

Website security is serious business. That’s not news to most web designers. It’s something we have to account for in how we build, the hosting company we use, and the software...

The Role Of Coaching In Leadership

The Role Of Coaching In Leadership

When I first meet with business leaders, I instruct them to draw a pie chart and allocate the percentage of time they spend supervising, coaching, mentoring and training. The...

How to Build Trust in Relationships with Smart Content Marketing

How to Build Trust in Relationships with Smart Content Marketing

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three,...

Why marketers have a love-hate relationship with complexity

Why marketers have a love-hate relationship with complexity

Henk-jan ter Brugge is director, global digital marketing & e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam.  So how did you wind up in marketing? What...

5 Times You Absolutely Must Hire An SEO Pro

5 Times You Absolutely Must Hire An SEO Pro

There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web...

Cybersecurity 101: A practical guide for freelancers & agencies

Cybersecurity 101: A practical guide for freelancers & agencies

If you’re a freelance designer or creative entrepreneur, you may have heard the word “cybersecurity” buzzing around a lot lately—especially in the last two years as more...

The B2B Content Creation Playbook

The B2B Content Creation Playbook

There’s a fine line to walk in the B2B content creation process. Content marketers in large B2B corporations need to provide enough in-depth information to move the sales...

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

It’s Good to Talk. But Consumers Want Meaningful Conversations with Brands - Advertising Week

Before the pandemic very few brands could claim that they truly understood how their customers felt about a wide range of social issues, never-mind consumers from diverse and...

Digital Media Continues to Evolve | DPS Magazine

Digital Media Continues to Evolve | DPS Magazine

The availability of the right substrates is integral to a successful print environment. Many print providers that may have taken this for granted certainly do not anymore,...

Executive Personal Branding: The Ultimate Guide for Success

Executive Personal Branding: The Ultimate Guide for Success

Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce...

Marketing in the metaverse is ready for takeoff - SmartBrief

Marketing in the metaverse is ready for takeoff - SmartBrief

We’re in the midst of a second chance for a second life. (Though, thatSecondLifenever went away.) The early part of the coronavirus pandemic made staying home and conducting...

B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience

B2C Branding: 3 quick case studies of enhancing the brand with a better customer experience

To help your brand identify what customers want and better serve them, read on for examples from L'Oréal, Temple University, and an amusement park. This article was originally...