Latest Articles


6 Reasons Improving This Leadership Skill Should Be Your Top Priority

Last updated: 07/10/2020

As a leader, directing and delegating may come naturally, but listening has become a lost art. Perhaps it's because we're all running in high gear, productivity is paramount,...

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Marketing: Post-COVID-19: What Role Will Promotional Products Play In Marketing?

Last updated: 07/10/2020

Now that states have reopened and people are back to work, at least to some degree, business will be different, but how? Will client budgets be right-sized and constricted? What...

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6 Ways to Give Your Brand Personality [podcast]

Last updated: 07/09/2020

Have you ever thought about your brand personality? Does your brand have a personality? Here is the thing… your brand definitely has a personality regardless if you have...

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7 Common Misconceptions About Social Media Marketing

Last updated: 07/09/2020

Since the onset of the global coronavirus pandemic, businesses—small businesses and multinational corporations—are paying more attention to social media and other digital...

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11 Steps to the Best Social Media Marketing Campaign

Last updated: 07/09/2020

/ 11 Steps to the Best Social Media Marketing Campaign 11 Steps to the Best Social Media Marketing Campaign September 13, 2016 By Rebekah Radice 18 Comments Updated: July...

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Seven Things You Should Say to Your Team More Often to Inspire Them

Last updated: 07/09/2020

As a leader,knowing how to communicate with your team is essential to your organization's success. Your ability to say the right thing at the right time can prove truly...

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How to Apply a Test and Learn Approach to Your Digital Marketing

Last updated: 07/09/2020

A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into...

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Take remote control of your printing with HP PrintOS

Last updated: 07/08/2020

Are you making the most of your printing systems? The answer is probably 'no'. There's likely to be a little-used function of your printer, an ink option you haven't explored, a...

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Instagram Takeover: How to Host a Takeover in 6 Easy Steps

Last updated: 07/08/2020

12 min read You will learn Even though Instagram takeovers seem trendy now, they first started to gain popularity back in 2012 with brands like General Electric, Burberry and...

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5 Proven Strategies for Improving Your Online Exposure

Last updated: 07/08/2020

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time...

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